1. Email and Automated email marketing

2. What we’ll be covering
The importance of Main features, benefits of the Engaging Networks tool The importance of segmentation and responsive design The importance of welcome series Some good examples Technology overview Into the software Some tips for best practice

3. Why email still rules…quotes from the web
“In the age of social networking web sites, still remains the one online communication tool that everyone understands”
“ is still leagues ahead of social media”
“Online marketing may be less complicated than you think: Social media is fine for getting consumers’ attention, but the real money is in tried and true marketing”
“There is still no better tool for building your online community”

4. Main benefits of the Engaging Networks email tool
An easy way of reaching supporters Content personalisation via profiles and conditional content Higher conversions on prepopulated pages Advanced list builder to segment supporters Responsive design available for both and landing page branding can be included on the landing page

5. Main features of the Engaging Networks tool
Wide range of editing tools
Conditional content
Advanced list builder and sending options
Split testing
triggers
Comprehensive reporting tools

6. mobile, mobile, mobile
open rates on mobile went up by 300% between October 2010 and October 2012
Source: Return Path

7. mobile, mobile, mobile
Mobile phones and tablets now account for 41% of all opens in the US, up from 27% a year ago.
Source: eMarketer
Benchmarks: Key Metrics and Trends for 2013

8. The importance of automated email marketing
Types of automated s:
Reactivation series
Membership renewal series
sign up welcome series
Donation welcome series
Event sign up welcome series
Have I mentioned welcome series?
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Source: Experian: The welcome report: benchmark data and analysis for engaging new subscribers through marketing

9. Examples…they don’t have to be pretty to be effective
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10. Examples…keep it simple

11. Examples….Connect email with landing pages

12. Technology overview
‘Power MTA’ technology Thousands of s per minute Multiple IPs sending Bounce and suppression management Deliverability consultants Don’t forget SPF!

13. Into the software

14. Remember: don’t treat everyone like everyone

15. Take away points
Use tables to lay out your content Personalised s bring better results Make sure links are prominent (if images are used, make sure there is a text link nearby, alt attribute); Track your links Minimise the use of images, don’t rely on them to convey your key messages Avoid video Use inline CSS Provide an easy way to unsubscribe

16. Thank you jonathan@engagingnetworks.net