1. Fresh Food Fair Home Delivery Service
Fresh from Us to You

2. Contents Our Target Area The Need is Obvious What Are the Benefits?
A Cost/Benefit Analysis
Conclusion

3. Our Target Area Young families Middle to high income
Long distance between markets
Families always too busy

4. What Customers Want
Convenience
Quality
Time-savings

5. What Are the Benefits? Reach customers where they live
Create new profit center
Opens market for new products
Generates good will

6. A Cost/Benefit Analysis
Costs are immediate and easy to gauge
Benefits are more difficult to measure
Studies show long-term benefits are invaluable

7. Conclusion There is a market for this service
It creates a new profit center
It generates good-will