1. SBCC Capacity Strengthening (CS) Results
Emily Bockh, FHI 360
Regional End of Project Dissemination

2. CS Approaches & Results
Overview
Background
CS Approaches & Results
Lessons Learned

3. Background
IR2: Strengthening and Transfer SBCC Skills and Knowledge to Developing Country Institutions

4. CS Approach Multi-pronged Competency based
Training – longer and builds on each other
Mentoring and exchange to support training
Providing supporting materials and resources
Technical assistance
Competency based
Skills, knowledge, and values to design, implement and evaluate SBCC programs
Developed and mapped for each toolkit component

5. Example: Core Competencies of CS Toolkit
Conduct a full analysis of the situation
Design an appropriate communication approach
Apply key steps to develop effective communication materials and activities
Develop and use implementation and monitoring plans
Evaluate programs and use data to replan

6. CS Approaches & Results

7. CS Approaches Approach Scope (as of March 2012)
SBCC CS Strategy & Toolkit for training and support
Components used in 19 countries
229 organizations engaged in CS activities
Centers of Excellence for institutionalized SBCC
South Africa, Albania, Guatemala, Nigeria
CS with governments
DRC, Malawi, Namibia, Nigeria, Swaziland
CS with regional networks
Soul City Institute Network, SAT, ABMP, AfriComNet
Participatory materials development
CC Toolkit, VMMC Toolkit, MARP materials, C-Bulletins

8. SBCC CS Strategy & Toolkit
Theoretical Framework
Capacity Assessment Tools used in 12 countries
Competency- and theory-based C-Modules
Trained 2,995 people
Almost 23,000 downloads
Online SBCC courses with 451 registered accounts
Courses at Centers of Excellence
Online resource center and 13 e-newsletters
Over 9,000 subscribers from Africa, Latin America, and South Asia
Guidance on participatory material development
10 bulletins developed
More information during demonstration session – Day 1

9. Centers of Excellence for Institutionalized SBCC
Collaborated with 5 universities
South Africa, Albania, Nigeria, and Guatemala
SBCC specialty within MPH at The
University of the Witwatersrand (Wits)
Developed and implement 8 courses
Two cohorts of students
147 participants from 25 countries
SBCC MA Curriculum at University of Tirana
First students began October 2011
Under development in Guatemala and Nigeria
More information during demonstration session and panel discussion – Day 1

10. CS with Governments
Developing Strategies and Implementation Guidelines
Coordinated and worked with national programs and TWGs
82 coordination strategy documents developed
Developed model to provide implementation guidance of national strategy
Malawi Model
Malawi – FP, Kenya FP, VMMC; Guate – integrated health and education strategy
Many nat. strategies lack detail needed for imple. At distrct and lower levels. – so not used
C-Change has developed a model to operationalize national communication strategies into implementation and message harmonization guides, rather than replicating strategy development. In addition, materials developed by other partners in Malawi complement Guidelines for Family Planning Communication that C-Change crafted with the government. C-Change funded the refinement and updating of materials so messaging is consistent. For these and other programming coordination purposes, C-Change teams worked closely with national FP, malaria, and AIDS control programs and with TWGs. The project has also reached out to international partners, making use of their programming examples in C-Change training modules and tools and collaborating with them on presentations that demonstrate that SBCC is a high-impact practice.
systematic plan C-Change developed in Malawi to scale up and operationalize FP communication guidelines can be seen in

11. Supporting Regional VMMC Demand Creation
Supported Kenya Male Circumcision Taskforce to develop:
Set of VMMC materials
Implementation guide
Adaptation Guide
Materials used by VMMC partners in Nyanza region and beyond
Other countires have asked about experience – Swaziland and Malawi (Isaac)
MC was introduced as a new intervention in Nyanza, and after an initial burst of activity, demand was slacking off because no-one had planned or budgeted COP monies for robust communication activities, especially addressing older men.  C-C was able to free up some central funds and support the Kenyan taskforce, first, in developing an overarching operational plan to coordinate MC communication, and second, with a very quick turnaround, guide the development of a comprehensive set of materials, developed based on audience research, targeting wide-ranging audiences, including men, their partners, health providers, and business and traditional leaders.  This ws done in partnership with ther MC TF in country which has full country ownership of the materials.  The materials are being used by all the MC partners involved in the Nyanza program and have played a key role in demand creation and in in maintaining high uptake in the ongoing campaigns in Kenya since they were introduced a year ago.  Both the strategic planning process and the materials are now serving as a model for other countries.  The materials are the most frequently downloaded materials from your website.  (Is this correct?)  In any event, I felt Neill you were too modest in your comments about the materials and how they are being used...wanted to share how I think you should frame that activity.  Also, list this as one of your deliverables--a prototype MC communication plan and comprehensive package of MC materials for widespead use.  You might even want to have a slide with pictures of the materials.
More information during demonstration session – Day 2

12. Participatory Materials Development
Utilize participatory methodologies and consultative processes
Community Conversation Toolkit
Collaborated with 76 organizations for adaptation
26 organizations used the toolkit
Evaluation of toolkit and effects with 4 CBOs in Malawi and Zambia
VMMC Toolkit
MARP materials in Namibia and Jamaica
C-Bulletins
10 bulletins for low lit. materials development
Offers practical, how-to assistance, real-life examples, field experience, and includes a list of additional resources for further reference.
More information during demonstration session – Day 2

13. Working with Regional Networks
Soul City Institute Network
Adapted CC Toolkit with members in 5 countries
Southern African AIDS Trust
Strengthening SBCC with 16 member organizations in 4 countries
82% show an increase in SBCC competencies
Africa Broadcast Media Partnership
SBCC training and mentoring of members in 40 countries to develop original programming
Provided TA on:
9 radio and TV PSA's on PMTCT
6 PSA's on sexual and reproductive health
AfriComNet
Train members to facilitate online C-Modules
Working with Regional Networks
to decrease costs of offering the course
More information during panel discussion – Day 2

14. Lessons Learned

15. Lessons Learned Use assessments & measure results
Standard SBCC indicators did not exist but are now available
Use assessments & measure results
Those who opt into CS activity generally benefit the most
Generate demand for CS
Sustainable change can happen when engaging decision-makers
Conduct CS decision making levels

16. Lessons Learned cont’d.
Tailor the content and formats to the audience
Conduct CS for different skill levels
Use relevant, real-life examples
Find simple ways to apply conceptual thinking
Adapt and develop tools with Southern partners but make sure there is implementation funding
Connect regional tools development with implementation

17. Thank you.
Questions?