1. Introduction to the Principles & Elements of Design

2. Design and Well-being
“A sense of space and place is intimately bound up with the human experience of being and becoming.” –Tim Costello
“I deeply believe that a beautiful décor can have a beneficial influence on our lives.” –Albert Hadly
“What is design? It’s where you stand with a food in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together.” –Mitchell Kapor
“Style is a way to say who you are without having to speak.” – Rachel Zoe
“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” –Miuccia Prada

3. The Elements
-Line
-Shape
-Color
-Texture
-Space

4. The Principles -Pattern -Emphasis -Balance -Proportion -Rhythm
-Harmony= unity + variety

5. A Closer Look @ Line Vertical lines Horizontal lines Diagonal lines
Curved lines
Vertical lines convey authority and formality
Horizontal lines convey relaxation and ease
Diagonal lines convey energy and excitement
Curved lines are more natural and organic

6. A Closer look @ Color: color Schemes
Monochromatic
Complementary
Split Complementary
Triad
Analogous
Monochromatic- 1 color with tints and shades of that color.
Complementary- 2 colors opposite each other on the color wheel.
Split complementary- a complement with 2 colors on each side of that compliment.
Triad- 3 colors equal distance from each other on the color wheel.
Analogous- 3 color next to each other on the color wheel.

7. A closer look @ Texture Visual Texture Tactile
Visual - What you see on the surface.
Tactile- How something feels to the touch.

8. A closer look @ Balance Symmetrical Asymmetrical
Symmetrical- more formal; the exact same on either side of a central line
Asymmetrical- more informal; not the same on either side of a central line

9. A Closer Rhythm
Repetition
Radiation
Gradation

10. The Result: Family kitchen

11. The Result: Apartment Great Room

12. The result: 21st century workplaces

13. The Result: Women’s Business Dress

14. The Result: Men’s Casualwear

15. The Result: Workwear