1. Analysis of the marketing strategies for the sale regional food
Comenius project
A production by:
Caffarella Leonardo
Caracciolo Marina
D’Angelo Manuel
Gjini Eglantina
Hodo Viliam
Panza Anastasia
Paradiso Arianna
Paradiso Emanuele
Sette pierfrancesco

2. The agricultural and food marketing strategy aims at promoting typical and local produce and allows firms and the area where the production takes place to meet consumers’ needs. Consumers are becoming more aware of the quality and uniqueness of food.
A market research shows that the area of the BAT province in Apulia has some strengths and weaknesses.

3. STRENGHTS Production of high quality produce and food like:
Grapes and wine
Olive Oil

4. “Burrata” (soft cheese from Andria)
Andria’s confetti
(sugar coated almonds)

5. Mushroom “Cardoncelli” from Spinazzola and Minervino
Bisceglie’s cherries “Ferrovia”

6. San Ferdinando’s peaches
San Ferdinando’s artichokes

7. Certification of these products with origin and quality denomination, International identification labels like DOP, IGP, IGT, DOC, DOCG.

8. Strong link of the products with the region.

9. WeaknessES Small-sized enterprises in the agricultural sector.
Use of traditional communication strategies and distribution channels, by now obsolete.

10. MARKETing STRATEGIES
In Apulia the number of agricultural enterprises which carry out market research using modern marketing strategies is increasing.
These companies have obtained:
1. International certification brands that certify the quality of products. Consumers are very pleased with these type of labelling .

11. 2. The relationship between products and local areas for the promotion of typical products, cultural, artistic heritage and natural beauties of Apulia.
Trani’s Cathedral
Castel del M0nte
Bisceglie’s beach
Barletta’s Swabian Castle

12. 3. Over the last years, the relationship between marketing strategies for the promotion of food and promotion of our region has developed thanks to enterprises and local public institutions, with:
the organization of events that attract consumers like exibitions, festivals and fairs.

13. The reclamation of special sites like: farms, manor houses and old crushers......

14. .....and the organization of wine-and-food itinerary.

15. MUCCI  http://www.confettimucci.it/it/museo-del-confetto
4. The internet offers customers the opportunity to buy online and represents a means of promotion and information. It helps companies to reach a large number of consumers especially young people.
MUCCI 
GALANTINO 

16. 5. Promotion of typical products at large-retail outlets like hypermarkets, markets and supermarkets with little tasting and informative material.

17. 6. Direct contact with foreign.
Must enterprising companies make contacts with foreign markets, in particular in developing countries (BRICS), to expand and promote the typical Italian products, with the help of Italian Chamber of Commerce.

18. CONCLUSION
The high reputation enjoyed on international markets by Italian products has given the chance to different businesses to improve the sale of typical products labelled “Puglia products” abroad and all over our country.