1. Fair for You Enterprise CIC Charlotte Bailey Marketing Officer
North East Financial Capability Forum
THURSday 17th NOVEMBER 2016
FairforYouCIC
@FairforYouCIC

3. Unique & Trusted
Buy with Confidence accreditation from Trading Standards & affiliated with Advice UK
Shortlisted for best Consumer Facing Company and Women’s Champion for Social Enterprise UK Awards 2016
Church Action on Poverty, among others, recommend us to their members
Councils and social landlords across the UK such as Plymouth & Islington support us
Charity owner is member of Association of Charitable Organisations & NCVO

4. Fair for You
We help lower income families escape a spiral of debt when faced with an urgent need, such as a washing machine or fridge freezer.
Small, high quality lending team based in Birmingham
Community Interest Company
Wholly owned by a registered charity – Fair for You Ltd.
Funded by grants:

5. Background CEO Angela Clements
Grant funded in-depth consumer research results:
Supportive
Transparent
Fully Visible
Flexible
Affordable
Quick & Easy
Respect & Choice

7. Retail Partners
Delivery is free; removal of old items is free and installation cost may not be loaded
No extended warranty/insurance to be sold at point of sale
Warranty to be either 3 or 5 years

10. 5* Customer Feedback 9.8 rating from 520+ reviews Clear pricing
Straightforward process
Quality choice of branded items
No late penalties, no added fees, no hidden costs
Responsive to requests
“Second to none” customer service

11. Customer Voices “you stop people from making silly decisions”
“they didn’t judge me”
“easy, simple & friendly staff”
Stacey
Alice
Natasha

12. Customer Voices “it makes a huge difference”
“they understood what I needed”
“it makes a huge difference”
“the interest rates are brilliant”
Janice
Sara
Louise-day

13. Research Projects Social Impact Reports Case studies and Data
Info Hub
Newsletter

14. for when the washing machine breaks.
Our Competitors
We need to reach the 12 million families who don’t have access to £300 in savings
for when the washing machine breaks.

15. Friends of Fair for You Flyer & newsletter distribution
Banners & links to our website
Community Radio
Invite us to Talk & Attend Conferences
Buy From Us!
Talk about us
Follow, like & share our posts
Fair for You CIC
(24k likes)

16. Thank You for listening – any questions
Thank You for listening – any questions? Charlotte Bailey Marketing Officer
FairforYouCIC
@FairforYouCIC