1. Farmers to Enter Food Hubs, Groceries, Restaurants and Cooperatives
16 Lesson Plans to Prepare Small and Mid-scale
Farmers to Enter Food Hubs, Groceries, Restaurants and Cooperatives

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Training Introduction Opportunities Abound Consumer Trends & the Demand For Local This powerpoint presentation is a companion resource to the curriculum “Baskets to Pallets” available for download at
Photo Source: Photo of Greenstar Coops Produce Display. Courtesy of

3. 10 10 10 10 20 20 General Trends Grocery Trends Food Hub Trends
Restaurant Trends
Food Hub Trends 10 10 10 10 20 20

4. General Trends 10
Local food purchases were estimated at $12 billion in 2014, and are expected to grow to $__ billion by 2018. 20 30
Answer: 9% annual growth

5. Local Food Sales in the US Food Market
Data Source: AT Kearney:

6. General Trends 10 20
 Direct-to-Consumer (D2C) sales decreased from According to the USDA Economic Research Service, this is due to ___________________________ 30
Answer: 9% annual growth

7. Declining Sales in Direct-to-Consumer Outlets
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Consumer demand for local food through D2C marketing outlets plateaued
D2C marketing outlets are competing for the same dollar (market saturation)
Where local food systems have been thriving, farmers may have been able to increase sales through intermediated marketing channels.
Data Source: USDA ERS:

8. Grocery Trends 10
In a survey of 1500 shoppers, 96% now describe _________as products
grown or produced within 100 miles from the point of sale. 20 30
Answer: Local food

9. Grocery Trends
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96% of survey respondents defined LOCAL as being grown or produced within 100 mils from point of sale
78% of survey respondents are willing to pay a premium of 10% or more for local food
67% of respondents were willing to make a separate trip to a retailer they knew had local produce on the shelves
Data Source-AT Kearney:
Photo Source: Photo of Wegman’s Produce Display. Courtesy of pinterest.com

10. Grocery Trends 10
93% of grocery shoppers say that __________is the most important attribute of the food they purchase
Fresh
Quality
Sustainable
Healthy 20 30
Answer: 9% annual growth

11. Grocery Trends
93% of survey respondents associate local with “fresh”, which is the primary purchasing factor for grocery consumers
Spotlight is expanding from local produce, meat and seafood to prepared foods and dried goods:
Canned/jarred foods: increased from 5% in 2014 to 13% in 2015
Prepared: increased from 10% to 23%
Bread: increased from 9% in 2014 to 18% in 2015
Data Source: AT Kearney:

12. Restaurant Trends 10
The National Restaurant Association surveyed 1,600 chefs in Fall of 2015 to determine ‘Hot’ trends for The No. 1 trend was:
Locally sourced meats and seafood
Fresh/house-made sausage
Locally grown produce
House-made/artisan pickles 20 30
Answer: 9% annual growth

13. Restaurant Trends: What Words Stand Out?
Point out the following words “local”, “minimally processed”, sustainable, artisan, farm estate, healthful and their often link to “local”
Data Source-National Restaurant Association:

14. Restaurant Trends: What Words Stand Out?
Point out the following words “local”, “minimally processed”, sustainable, artisan, farm estate, healthful and their often link to “local”
Data Source-National Restaurant Association:

15. https://www.youtube.com/watch?v=3mZLjToejy0 Restaurant Trends
Play video from 1:27 – 1:55

16. Food Hub Trends 10
In the 2015 National Food Hub Survey, 79 food hubs were asked “How many farms sell products to you?” The mean number of farms was: 10 40 80
120 20 30
Answer: 9% annual growth

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Food Hub Trends
Mean number of suppliers to 79 surveyed hubs was 80 farms
92% of hubs that responded said that “most/all” producers had less than $500K in sales-FOCUS ON SMALL AND MID-SIZED FARMS
Many are driven by a social mission with the number 1 driver being “Increasing small and medium sized farmers'/ranchers' access to markets
-Encourage educators to call attention to food hubs in their specific region. Change pictures as necessary
Data Source: 2015 National Food Hub Survey by Michigan State University and Wallace Center
Photo Source: Photo of Eden Valley Growers