1. Ali Barnes
Lily Bentham
Abigail MacLean
Emily Ramroop
Wednesday, March 1st WrapItUp

2. Overview: Introduction of App How does it work? Profitability
Key challenges faced 
Competition assessment
Strategic standpoint
Assessment of Future Success
Wednesday, March 1st , 2017                                                                WrapItUp                                                                                                           2

3. Overview of App Unique gift shopping app
Holidays, Birthdays, Anniversaries etc.
6straight forward categories (Woman, Men, Pre-teen, teens, Toddlers and infants) 
You can select price range 
Aiming to connect with department stores 
- Sear, Hudson Bay ect..
Don’t actually own the product
        - directed to department stores 
We offer a variety of the top, highest rated, and popular products in each categoryory 
Wednesday, March 1st , WrapItUp

4. How does it work?
1. The exchange: department stores provide WrapItUp with weekly data updates on the hottest products for various age groups
2. WrapItUp markets/displays those specific products on the app
3. If the WrapItUp customer wishes to purchase one of the products, it links them to that product on the department store website (along with a code)
4. The incentive fot the customer to enter the code on the department stores website is an automatic %5 off
5. This allows WrapItUp to track how many products it has helped sell 

5. Profitability
WrapItUp is available for free download on all major devices
WrapItUp makes profit by charging commission on every product it helps sell
The Commission is 2% of the retail value(before tax) and is paid by the retailer in which the product was purchased from
Wednesday, March 1st , WrapItUp

6. Profitability
WrapItUp has a similar business model to Uber and Airbnb in that it owns none of the merchandise it helps market and sell. This allows WrapItUp to maintain very low fixed and variable costs, leading to higher profitability. . 
Wednesday, March 1st , WrapItUp

7. Challenges
Accessing the funds needed to launch the app ($800,000 to $ )
Investors will be primary source
Investors will get a share of the company proportional to their investment. $ is equal to 3% of the company.
Wednesday, March 1st , WrapItUp

8. Challenges Establishing ourselves in a fast-paced market
Ensuring legitimacy of the products featured on the app
Preventing technical disturbances that decrease the user experience
Reaching a wide base of consumers
Wednesday, March 1st , WrapItUp

9. Competitors
Gift Gen
GiftGen is a mobile app for smartphones that helps generate gift ideas based off demographic data collection. (age, sex, location etc.)
Similarities: Helps generate gift ideas and uses demographic data to produce the generated results
Differences: Does not show images, makes you pick a specific characteristic of the person you are buying for and has a very generic list of basic gift ideas  
Wednesday, March 1st , WrapItUp

10. Competitors Beyond the Rack
An online website and mobile phone app that sells everything from clothing to furniture. It is one of the most popular internet retailers in North America as of 2014.
Similarities: Gives suggestions for different age groups 
Differences: Merchandise is purchased on the website or through the app and Inventory is held
Wednesday, March 1st , WrapItUp

11. STRATEGIC STANDPOINT
Rareness: Competing apps are similar however do not provide as wide of a variety, as up to date data and incentives 
Value Provided: Users are updated on latest trends and popular products 
Imperfect Limitability: With the Fast Follower Theory it is easy to copy ideas and duplicate apps 
Non  substitutability: Our idea is unique and once we have major department stores on board it will be hard to we can build loyalty   
Wednesday, March 1st , WrapItUp

12. Future WrapItUp app has no locational boundaries within North America
Like all new businesses it will start small but it has the potential to become international
Network Effects: as the number of users increase on WrapItUp so does the value of the app
Always being aware of congestion effect.
Wednesday, March 1st , WrapItUp

13. Future
Growth for WrapItUp is accomplished when more retailers partner with us for mutual benefit
The more retailers we have linked to the app the more data and products we have access to, and can thus market accordingly
This would in turn increase our market share and sales. The app has the ability to continuously evolve and transform depending on market conditions.
Wednesday, March 1st , WrapItUp

14. QUESTIONS?
Wednesday, March 1st , WrapItUp