1. Law 227: Trademarks & Unfair Competition
Law 227 Trademarks & Unfair Comp Summer 2009
July 20, 2009
Law 227: Trademarks & Unfair Competition
Advertising & Review July 20, Jefferson Scher
© 2009 Jefferson Scher

2. TM & Unfair Comp — Day 14 Agenda
Law 227 Trademarks & Unfair Comp Summer 2009
July 20, 2009
TM & Unfair Comp — Day 14 Agenda
Optional Topics
Comparative Advertising
Secondary Liability
Keyword-triggered Advertising
About the Final Exam
Review Questions
© 2009 Jefferson Scher

3. Final Exam 2009 Topics to be Tested
Legal Issues
LOC analysis = 53 points
9 MC, 1 Essay
Distinctiveness = 34 points
2 MC (secondary meaning, fair use), 3 Essays (suggestive/descriptive)
Other = 15 points
3 MC (concurrent use, ACPA, UDRP)

4. Final Exam 2009 Structure of the Exam
Two fact patterns (AKA scenarios)
You can work in any order
New facts in later questions may not be useful for earlier questions
Open book, computer, web
Organize in advance to avoid overload
Beware of unhelpful info on the web

5. Final Exam 2009 Review
Your questions
No one sent me any questions