1. SD CEO
South Dakota Center for Enterprise Opportunity

2. SBA Business Administration Resource Partners
SBDC Small Business Development Center
SCORE Service Corp of Retired Executives
SD CEO South Dakota Center for Enterprise Opportunity
Together
we can provide the critical skills,
knowledge, tools and support network
to start and grow a business.
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

3. Starting a business is like…
This slide is meant to add some levity to the presentation and prime the audience for positive feeling/interaction by getting them to laugh. Start by relating a story from your own life where you thought things were going along really well and all of a sudden they were not (and how you moved on). Play the clip and explain that this is a light, funny interpretation of what its like starting a company.
**Update video to either a new video or a high def version**

4. Creating a Business Plan
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).

5. Five Tips Before You Start
Who, what, when, where, how and why
Focused, clear- 10 pages or less
Specific business objectives and goals
Force logic and discipline into a business
Updated regularly
a compelling story about your business, explaining who, what, when, where, how and why.
2. Your plan should be focused and clear. It is not about the number of pages or style of the cover.
10 pages - no longer than 40
3. define specific business objectives and goals with general parameters to guide the organization.
4. force logic and discipline into a business.
5. A good business plan is a living document. It should be updated regularly
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).

6. Cover Page Name of Company Address Phone Owner(s) Name Date of Plan
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

7. 9 basic elements to every business plan
Executive Summary
Business Description
The Market and Competition
The Product or Services
Marketing/Selling
Management and Personnel
Funding Request (investment)
Financial Data
Appendices
My Business Plan
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

8. #1 Executive Summary
Write this section last Be succinct One or two paragraphs No more than 2 pages maximum State your present situation and the goals for your business
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).

9. #2 Business Description and Vision
Mission Statement
Describe Your Business
Describe your Product(s)/Services
Proprietary Information
Regulations
Facility and Equipment
Operational Needs
Barriers
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

10. #3 The Market and Competition
Target Market Industry Trends Competition Market Entry Location Methods of Distribution Pricing
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

11. #4 Products or Services ACTUAL PRODUCT SERVICE ATMOSPHERE
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).

12. #5 Marketing and Selling
Marketing Mix
Advertising
Social Media!
idea
Promotion and Event Marketing
Direct Marketing
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).

13. #6 Management and Personnel
Ownership Composition Management Personnel Security Consultants
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

14. #7 Funding Request Current funding requirement
Future funding requirements over the next five years
How you will use the funds you receive
Any long-range financial strategies that you are planning that would have any type of impact on your funding request.
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).

15. #8 Financial Data Summary of Financial Need
Historical financial statements
Financial projections
Description of the start-up costs
Total estimated cost of the project, including the need for working capital and the equity invested into the project.
Make sure that your projections match your funding requests; creditors will be on the lookout for inconsistencies. It's much better if you catch mistakes before they do. If you have made assumptions in your projections, be sure to summarize what you have assumed. This way, the reader will not be left guessing.  
Financial Documentation With the exception of high-tech industries that require long periods of research, start-up companies must expect to generate income in a short period of time.
include historical financial statements, financial projections, and a description of the start-up costs. The following are major documents you will want to include in your business plan.
Summary of Financial Need Outline total financial need and why you are applying for a loan.
Describe the total estimated cost of the project, including the need for working capital.
Describe the equity invested into the project. Equity is funding invested into the business that is not repaid on a set schedule; it is typically money the owner or investors contribute to the project.
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO 15

16. #8 Financial Data (CON’T)
3-Year Income Projections- supported by market analysis
Statement of Cash Flow - cash in - money in and out over 3 year
Balance Sheet - assets, liabilities and net worth
Break-even Analysis - company’s operating expenses exactly match the sales or service volume
Personal Financial Statement
Tax Returns - personal and business
Credit Reports
Copies of Leases and Contracts
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO 16

17. #9 Appendices Checklist SD CEO Credit history (personal & business)
Resumes of key managers
Product pictures
Letters of reference
Details of market studies
Relevant magazine articles or book references
Licenses, permits, or patents
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

18. #9 Appendices Checklist SD CEO Legal documents Copies of leases
Building permits
Contracts
List of business consultants, including attorney and accountant
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).
SD CEO

19. Helen Merriman, Director
CONTACT US
Helen Merriman, Director
The SD CEO at BHSU is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA).