1. Guadalajara, June 2007 Alexander Osterwalder, PhD alex@arvetica.com
Management2.0: Competitive Advantage through Business Model Design & Innovation
Guadalajara, June 2007 Alexander Osterwalder, PhD

2. from bloated head to the long tail

3.
Creative Commons – Attribution Share Alike License
Martin Belam

4.
slworking2

5. Alexander Osterwalder, PhD alex@arvetica.com

6. all photos from Flickr
under a creative commons license
authors indicated in comment page of ppt

7. we co-create
Nobody knows your business environment better than yourself. We co-design your strategic vision by building on your knowledge. Through group thinking we find the right answers to the right questions together
we operationalize
Having a great vision is not sufficient - implementation counts. We help you reconcile long term views with short term actions. We make strategy everyone's job by translating it into pragmatic and prioritized projects.
we manage change
Change does not happen accidentally it has to be managed. We help you align strategy, people and processes with respect to your organizational culture and values.
we build knowledge
When you stop learning, you stop competing. We scan the knowledge universe for you, across disciplines and industries. We transfer the best methods, tools and theory in business to your organization.
we connect
Specific problems require specific skills that you do not necessarily dispose of in-house. Through our interdisciplinary network we connect you with leading domain experts.

8. annexes

9. business model template
annex I
business model template

10. INFRASTRUCTURE
OFFER
CUSTOMER
PARTNER
NETWORK
CUSTOMER
RELATIONSHIP
CORE
CAPABILITIES
VALUE
PROPOSITION
TARGET
CUSTOMER
VALUE
CONFIGURATION
DISTRIBUTION
CHANNEL
COST
STRUCTURE
REVENUE
STREAMS
FINANCE
a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams

11. describing a company’s business model
PARTNER
NETWORK
CUSTOMER
RELATIONSHIP
INFRASTRUCTURE
CUSTOMER
OFFER
CORE
CAPABILITIES
TARGET
CUSTOMER
portrays the network of cooperative agreements with other companies
explains the relationships a company establishes with its customers
VALUE
PROPOSITION
outlines the capabilities required to run a company's business model
describes the customers a company wants to offer value to
gives an overall view of a company's bundle of products and services
VALUE
CONFIGURATION
DISTRIBUTION
CHANNEL
describes the arrangement of activities and resources
describes the channels to communicate and get in touch with customers
sums up the monetary consequences to run a business model
describes the revenue streams through which money is earned
COST
STRUCTURE
REVENUE
STREAMS
FINANCE

12. describing a company’s offer
VALUE
PROPOSITION
value proposition 1
value proposition 2 …

13. describing who a company offers value to
CUSTOMER
VALUE
PROPOSITION
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
target customer 1
target customer 2 …

14. describing how a company reaches its customers
OFFER
CUSTOMER
VALUE
PROPOSITION
DISTRIBUTION
CHANNEL
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
distribution channel 1
distribution channel 2 …
target customer 1
target customer 2 …

15. describing the relationships a company builds
OFFER
CUSTOMER
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
relationship type 1
relationship type 2 …
target customer 1
target customer 2 …

16. describing how a company makes money
OFFER
FINANCE
CUSTOMER
VALUE
PROPOSITION
REVENUE
STREAM
TARGET
CUSTOMER
value proposition 1
value proposition 2 …
revenue stream 1
revenue stream 2 …
target customer 1
target customer 2 …

17. describing what capabilities are required
INFRASTRUCTURE
OFFER
CORE
CAPABILITIES
VALUE
PROPOSITION
core capability 1
core capability 2 …
value proposition 1
value proposition 2 …

18. describing what activities are required
INFRASTRUCTURE
OFFER
CORE
CAPABILITIES
VALUE
CONFIGURATION
VALUE
PROPOSITION
core capability 1
core capability 2 …
activity 1
activity 2 …
value proposition 1
value proposition 2 …

19. describing the partners that leverage the business model
INFRASTRUCTURE
OFFER
CORE
CAPABILITIES
PARTNER
NETWORK
VALUE
PROPOSITION
core capability 1
core capability 2 …
partner 1
partner 2 …
value proposition 1
value proposition 2 …

20. describing the costs of a business model
INFRASTRUCTURE
FINANCE
OFFER
CORE
CAPABILITIES
COST
STRUCTURE
VALUE
PROPOSITION
core capability 1
core capability 2 …
cost account 1
cost account 2 …
value proposition 1
value proposition 2 …

21. annex ii
other