1. Stay Well This Winter page launched
NHS Solihull CCG Communications & Marketing
Monthly Dashboard: November 2016
Managing your Reputation
100%
of comments
made in the media
were positive! 9
Top story: Flu Vaccination in Solihull Observer
Press releases/ web articles
issued
2 local media press/online
Your Online Presence
34,200
20,261
Total twitter
impressions
6,163
Stay Well This Winter page launched
4,482 Video watches
Website visits
105 77
likes
tweets
3,677
followers 38
229
Other Outcomes 6 8
Winter/Flu jab for Asthma/LTC
Movember
HSJ Service Redesign Award
16 Days of Action
Commissioning Intentions Event
Antibiotic Guardians
Diabetes QiC Project
Self Care Week
Production of briefings, presentations and material including Diabetes Award Poster, Harmonised Treatment pages and Urgent Care leaflet/screen-saver
Campaigns
and
Promotions
Support for events and awards projects

2. NHS Solihull CCG Communications & Marketing
Narrative Highlight Report: November 2016
Team update
The CCG continued to be supported by Ros Brooks, Account Manager and the wider Arden & GEM Communications and Social Marketing hub team during November and by Charlie Bradley, Head of ECM for Birm, Solihull and Black Country.
Campaigns and awards
The Stay Well This Winter campaign continued with focus on flu immunisation for asthma/respiratory conditions
16 Days of Action campaign for domestic abuse with a joined up media release with Solihull Council with both ‘signing the pledge’
Care Navigators update story used for Solihull Together newsletter
Two HSJ Value in Healthcare Awards – Cancer Training and Diabetes MDT joined up with quotes from Macmillan, Diabetes UK and HEFT
Issues management
Responses were prepared for the potential media around Maundsley Hall and Aran Court
A quiet month for Solihull CCG mentions in media – but quite a few potential media enquiries were managed including children’s mental health figures published by the Royal College of Psychiatrists
The Urgent Care Pop-up /Walk-In Centre changes were supported. Posters/TV screensavers were designed supporting north Solihull Urgent Primary Care over Christmas
STP support
Strategic communications advice was given on the BSol STP including an Engagement event
Innovations
A Diabetes poster supporting a Nurse/Diabetes specialist group was submitted at the PCDS Awards ceremony
A Stay Well Facebook page was launched and achieved a total reach of 20,261 in November alone
Design and web activity
Further development of the Harmonised Treatment Policy pages and alignment with Birmingham
New extranet work commenced – team reviewing current intranet pages for migration to a members login