1. 2016 RETAIL RECRUITMENT & RETENTION SOLUTION
WAXHAW, NC

2. IDENTIFY YOUR STRONGEST RETAIL MATCHES
FINDING YOUR RETAIL MATCHES
Match Your Trade Area to 5,000+ Retailers in the U.S.
Determine What Does & Doesn’t Match & Why
Retailers Operating/Expanding in Your Area
Proprietary Methodology Based on Buxton’s Retail Forecasting Model Expertise
Consumer
Profile
Drive-time
Trade Area
Retail Market
Conditions
Target
Retailers
IDENTIFY YOUR STRONGEST RETAIL MATCHES

3. WAXHAW DEMOGRAPHICS 3

4. SEGMENTATION
All U.S. households are grouped into types based on demographics and psychographics 6%
$217,625 5% 4% 3% 2% 1% 0%

5. IDENTIFY & ANALYZE YOUR CONSUMERS
A03: Kids and Cabernet
Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs 6% 5% 4% 3% 2% 1% 0%

6. CONSUMER PROFILE
The psychographic profile of the households within a 20-minute drive-time is presented below.
A03: Kids and Cabernet
Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs
B07: Generational Soup
Affluent couples and multi-generational families living a wide range of lifestyles in suburbia
B08: Babies and Bliss
Middle-aged couples with large families and active lives in affluent suburbia
Size: 3.6x Position: .08,4.08

7. WE IDENTIFY WHERE YOUR BEST POTENTIAL CONSUMERS ARE FOUND
The day in day out sustainable consumer base lives between minutes of each site.
Drive-Time Trade Area:
The day in day out sustainable consumer base lives within minutes.
Waxhaw, NC 28173
Drive-Time Trade Area
Numerous drive-times are being considered based on specific business concepts and retail categories.

8. TRADE AREA DEMOGRAPHICS8

9. RETAIL MARKET CONDITIONS
COMPETITION
Competition by Retail Category
Proximity
Trade Area Overlap
Competition VS demand ratio
Retail Leakage and Supply Analysis
AREA DRAW
Grocery Stores
Big Boxes
Malls
Restaurants
Fast Food
Gross Leasable Area
Schools and Colleges
Physicians
Large Businesses
Healthcare
Hotels
Sporting Arenas
Casinos
ACCESSIBILITY
Road Score
Traffic
Distance to Nearest Highway
Distance to Nearest Interstate 9

10. + + = Retail RECRUITMENT CONSUMER PROFILE DRIVE-TIME TRADE AREA
RETAIL MARKET
CONDITIONS
TARGET RETAILERS

11. WE TELL YOU THE VALUE OF YOUR BEST POTENTIAL CONSUMERS
Quick Service
Fast Casual
Casual Dining
GYM
CRAFT STORE
HARDWARE
SPORTING GOODS
APPAREL
SHOE STORE

12. MATCHED RETAILER REPORT
Summary Characteristics
Mapping and Demographics
Variable Scores and
Comparable Retailer Locations

13. Application of Buxton Solution
LIFE OF PARTNERSHIP
Launch
Executed Partnership Agreement and Introductory call with Waxhaw Account Executive Team and sites confirmed for the retail matching analysis. Retailer identification process began here.
1st Milestone
Buxton delivered first deliverable – Trade Area Analysis, Consumer Profiles, Market Insights
2nd Milestone
Buxton delivered recommended Retail Matches and Waxhaw approved for next steps
3rd Milestone
Completion of identification process, Implementation of the Retail Recruitment Solution : Execute initial communication on Waxhaw’s behalf to ‘break the ice’ with target retailers. Beginning of Implementation
Application of Buxton Solution
Curt White began retail recruitment sales process beginning with initial and follow up calls
Ongoing - Recruitment Assistance and support

14. APPLICATION OF BUXTON SOLUTION “WHAT IS SUCCESS?”
Within the first initial 12 months of Retail Recruitment outreach, simply engaging in dialogue with a company is a major milestone of success on the path to recruitment. In most cases, a retailer already has their Real Estate pipeline for next year already complete by the time you’ve engaged with them. A store opening from the point of initial research to doors open can take months.
Examples of successful engagement with a Retailer in initial engagement:
conversation with Corporate Real Estate decision maker, Corporate Regional Representative, or 3rd party Broker.
Conference call or phone dialogue to make data driven “Pitch” for opportunity. Discussion surrounding site specific detail or requests for more information are strong interest signals from the retailer.
Making arrangements for a site visit or tour of the community.
Success begins with Creating a Relationship and putting yourself on the map:

15. RETAILER FEEDBACK TO DATE (12 of 20)
Specialty Retailer: Need a franchisee for the area and will reach out if they find one
Coffee/Cafe Concept: Not expanding in NC right now
2 Casual Dining Concepts: Not expanding in area right now
Fast Casual Concept: too light on daytime population. Require 20,000 daytime population in a 2 mile radius because lunch is 70% of their business, Waxhaw has 5000 within the trade area
Shoe Store Concept: Satisfied strategic deployment at this time
Craft Store Concept: Finishing a lease in neighboring market and working on another within the market
Apparel Concept: Co-tenancy issues…need others like Wal-mart, Target, Belk. Waxhaw too small. They generally want 100,000 in 5-mile radius. Also we are on the low end of their demographic diversity range. They like to have a 20-30% minority demographic. Has made a connection to Pet Supply concept
Fast Casual Concept: working with city staff on current zoning regulations
Sporting Goods Concept: working towards meeting in person at upcoming retail conference
Casual Dining Concept – acknowledgement of receipt of information, working to engage further
Sporting Goods Concept: responded with noninterest

16. NEXT STEPS Ongoing Support - Continued Retail Responses Year 2 Year 3
-Continuing to bridge the communication gaps with retailers and laying the foundational groundwork for retail success for years to come. 
-Ongoing Communication on continuous efforts with Buxton support team
-Growing relationships with retailers to meet the end goal of retail success
- Evolving strategy strategically and specifically for each retailer
Year 2
- Retail Recruitment strategy - Additional retailers added to recruitment efforts
-We will continue conversations with our year 1 and 2 retailers and continue building our retail recruitment pipeline with long-term sustainable concepts.
Year 3
- Retail Recruitment strategy
- Additional retailers added to recruitment efforts
Year 16

17. SUPPORT BUSINESSES & ENTREPRENEURS
Give Your Existing Retail Businesses A Competitive Advantage with On-demand Trade Area Reports & market Intelligence Specific to Each Business
Household & Workforce Consumer Profiles
Retail Supply & Demand Gap Analysis
Consumer Propensities
Demographics Historical & Projected