1. Mobilize your Enterprise Today Enterprise Mobile Device Management

2. Enterprise Mobile Device Management (EMDM) Industry Challenges and Drivers
With the addition of innovation devices and other industry leading OS’s, overall platforms and carriers has proliferated over the past few years, creating additional challenges for IT organizations. 2

3. Enterprise Mobile Device Management Industry Challenges and Drivers
IT Challenges
Key Business Driver Examples
Mobile device support
Device and data security
Applications deployment
Device control
Device deactivation
BYOD (bring your own device)
security
Security and Governance Requirements (HIPAA, FINRA,  FERC, SEC, etc.)
Mobilization of a business process (expense reporting, Salesforce automation)
Developing mobile applications and/or mobilization of a business process
Deployment beyond BlackBerry
Launching Tablets 3

4. Enterprise Mobile Device Management What We’ve Learned…problems and causes1 2 3
There are More Device Form Factors and OS Choices than Ever Before (users are blurring the lines between company/ personal data).
Consumer Based Trends and Preferences Will Continue to Influence Devices Used in Enterprise.
Mobile Devices - Personal And Corporate - Connecting to Enterprise Assets Need to be Managed and Secured In a Scalable Manner. 4 5
There are a Growing Number of Solutions Which Provide Varied Capability and Functionality ( , DM, Security, TEM).
Enterprise Demand includes a Robust MDM and Messaging Solutions, But Have Varied Needs.

5. Acquisition and Deployment Service Delivery Choice
Enterprise Mobile Device Management Meeting the IT manager and end-user needs
Acquisition and Deployment
Cost optimization
Multiple device and carrier support
Image devices
Application enablement & deployment
Lifecycle Support
Inventory management
Security policy compliance
Issue resolution and troubleshooting
End-of-Life
Data protection
Device upgrades
Recover/Reallocate devices
Service Delivery Choice
Managed service option
Multicarrier support
Cloud hosted
Developer support via APIs/SDK
IT Managers deploy, oversee and manage mobile devices by mobile workers
Mobile workers access corporate data and applications as enabled by IT managers.
Productivity
Reliable access to corporate data and applications
Flexibility
Choice of device
Bring your own device
Merging personal and professional use
Convenience
Over-the-air troubleshooting 5

6. Enterprise Mobile Device Management Key Drivers
Management of mixed platforms/devices
Carrier agnostic
Protect
Provisioning device enhances protection
Application management
Device monitoring
Policy enforcement and notification
Usage management
Analysis and reporting

7. Application Management Enterprise Management Loss & Theft Management
AT&T Enterprise Mobile Device Management Offer Providing protection and lifecycle management for mobile devices
Challenge
Application Management
Security Management
Enterprise Management
Loss & Theft Management
Expense Management
Remote Management
Difficult to manage and protect SmartPhones & Tablets
Devices are excellent productivity tools
Value
Easy to use
Protect> Monitor > Control
Offer
Enterprise grade over-the-air device management and protection for carrier agnostic deployments. 7

8. AT&T Enterprise Mobile Device Management Solutions
Secure Device
Management
Overlay to MDM solution
Provides lifecycle management 
Multiple OS Capability; Carrier Agnostic
iOS
Android
Windows Mobile
Symbian
WebOS
Blackberry
(Does not support Blackberry to date)
Mobile Device Management w/
Mobile Messaging
Secure Mobile Messaging capability
Government
Certifications
FIPS certification
Standard
Manage via a single portal

9. Image/Public Relations Exposure
What happens if Enterprise Mobile Device Management Solution is not Purchased?
Productivity Loss
High Expense
Mobile drives both productivity and efficiency for employees
Without the right level of visibility and control, smartphones and tablets cannot be deployed in an enterprise
Bill shock every month
No visibility till after operator bill arrives
Inadequate Security
Image/Public Relations Exposure
Lock and wipe are not enough
Containerize enterprise data
Inability to support the newest devices your end users want to bring in the enterprise
Risk of “unwanted headlines” from loss of corporate data on these devices

10. Key Takeaways
Mobile Workers are rapidly increasing thereby increasing demand for over-the-air device management solutions
Sensitive corporate data reside on devices – including
Significant trends show plethora of consumer-oriented devices and OS’s infiltrating the enterprise
Regardless of who pays or owns the device, when accessing corporate data, they must be protected
Defined mobility policies must be in place regardless of the corporate or individual responsibility

11. AT&T recognized as the Overall Best Mobile Workforce Management Brand
AT&T recipient of the Frost & Sullivan 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand
For the Second Consecutive Year, AT&T voted the Overall Best Mobile Workforce Management Brand by surveyed North America (NA) CXOs!
“29% of North American CXOs perceive AT&T as the top brand of Mobile Workforce Management Solutions; the nearest competitor lags significantly behind at 18%.”
AT&T’s brand reputation has gotten stronger when compared to last year.
“Thus, with AT&T’s positive reputation and customer loyalty, they are positioned as a leader in the mobile workforce management solution market!”
Brand Perception Results Overall Best Mobile Workforce Management
Frost & Sullivan’s 2010 North America CXOs’ Choice Award for Overall Best Mobile Workforce Management Brand (4/2010)

12. AT&T Key Differentiators
Offers comprehensive end to end to solution
Today, AT&T is a leader in Wireless Services among U.S. carriers, with the best wireless coverage worldwide, offering the most phones that work in the most countries. AT&T also has the nation’s fastest mobile broadband network. More smartphone users have chosen AT&T over any other U.S. carrier.
Vendors selected based on strict criteria:
Technology
Application fit
Best of Breed
Tested and certified on AT&T’s broad device and OS portfolio
Priority testing and certification in AT&T Labs
Carrier agnostic
Backed by AT&T Enterprise Business Services
Enterprise-grade, customer care
Available from a single source with a single bill from AT&T
Professional and Integration service options available

13. Enterprise Mobile Device Management Opportunity
“Mobile device management has become a must-have solution for any organization that wants to efficiently and cost-effectively manage and secure its handheld devices.”
Source: Forrester, Mobile Device Management Trends and Best Practices
“For corporate-liable devices, MDM vendors can add functionality such as the ability for IT to whitelist and blacklist applications so that end users can download only those applications on the approved list.”
Source: IDC: Mobile Enterprise Software : Market Analysis
“Enterprise Mobility Management (EMM) enables IT to adapt rapidly to new mobile platforms, enforce compliance to IT standards, control access to corporate date networks, and secure mobile endpoints at their points of vulnerability.”
Source: Aberdeen Group: The Enterprise Mobility Management Solution Landscape