1. 2017 Brand Presentation

2. NAUGHTY WINES FOR NAUGHTY TIMES
Lost Angel’s wines are for people who appreciate bold, edgy and iconoclastic. They are as different and exciting as you’d like to be. As the old saying goes, if you only live once, make it count. If you live more than once, then who the hell cares?

3. What We’re About Being different from the pack
Unique, eye-catching packaging
Letting loose our “rebel yell” on occasion
Irreverent back copy
Easy-going wine style
Food-friendly varieties
Superior quality for the price
Escape from the routine

4. What We Do Moscato Chardonnay Pinot Noir Cabernet Sauvignon Mischief
Red Blend

5. Focus Placement Targets Sales Strategy
National & regional restaurant and hotel chains
Neighborhood bistros, casual dining, comfort foods, pubs
National & regional grocery and drug chains
Liquor stores & club stores
Sales Strategy
Highlight the fun, unusual label
Play up the irreverent personality of the brand
Focus on great quality for the price point

6. Lost on the Road – 2016-17 Promotion
9/1/2016 – 12/31/2017
Coupons
$1 IR off wine
Up to $24 Tiered MIR
$2 IRC off any grocery (WPR)
Case Card
Case Glorifier
Downloadable Sell Sheet
Glorifier

7. Anti-Social for 2017
Find the Lost Angel Contest /1/ /15/17 (monthly)
Chance to win $100 Visa Gift Card
Naughty or Nice Contest 11/1/17 – 12/31/17 (weekly)

8. Sales Tools Brand Presentation Fact Sheets Brand Overview Sheet
One-Page Interactive Sell Sheet
Waitstaff/Wine Cards
Customizable Wine Cards
Necker/Shelftalkers
Blank Shelftalker Template
Menu Shell
Table Tent Template
Menu Insert Template
Tasting Mats & Tasting Note Sheets

9. LOST ANGEL WINES