1. GENIVI for Beginners Steve Crumb October 10, 2017
Executive Director GENIVI Alliance
GENIVI is a registered trademark of the GENIVI Alliance in the USA and other countries. Copyright © GENIVI Alliance 2017.

2. Agenda
What & Why we do what we do
Technical Deliverables and how they are produced
Getting the word out…GENIVI Marketing
Where do I go from here?

3. What & Why we do what we do

4. Our Mission
to drive the broad adoption of open source, In-Vehicle Infotainment (IVI) software and provide open technology for the connected car

5. GENIVI’s History Adopting Brands BMW and Mini PSA Hyundai/Kia
Launched at CeBit
(2009)
BMW launch of initial GENIVI solution
(2013)
25 GENIVI solutions across several brands
(2014-present)
Scope expansion into Connected Vehicle
(2016)
Adopting Brands
BMW and Mini
PSA
Hyundai/Kia
Jaguar Land Rover
Volvo Cars
Mercedes-Benz
Alfa Romeo
Renault
Nissan
Suzuki

6. An Open, IVI & Connected Car Community
Automakers and Suppliers
Operating System Vendors and Integration
Providers
Nonprofit industry alliance
More than 135 members from across global automotive ecosystem
Delivering open software for the connected car to reduce costs and accelerate innovation
25+ products deployed on five continents
Start-ups and Academia
Independent Software Vendors and Specialty Software Providers
GENIVI is addressing these challenges though an open, global community of IVI stakeholders. Our members represent the full supply chain required for OEMs to deliver IVI solutions, from chips to apps. Our primary target is to deliver an open standard for aligning automotive and consumer infotainment cycles which directly aligns with the three challenges previously mentioned.
GENIVI is not a science experiment. Cars with GENIVI technologies are on the road in three continents; and that number will rise to four before the end of 2015.
Hardware and Silicon Suppliers

7. What do Car Consumers Want?
Full-time connectivity and seamless context switching
Unique in-car information and driver assistance such as alerting the driver when fuel level is low or when to take another route or mode of transportation
Same experience in their car (or better) as with:
Their smart phones
Their home entertainment and gaming systems
Their office devices
And all at an AFFORDABLE PRICE, SIMPLE TO USE, and absolutely SECURE

8. How Will Consumers Get What They Want?
Automakers and their suppliers must write, test, validate, deliver, manage and update an ever growing code base (100M LOC+)
Automakers must do so more efficiently with greater reuse and at lower cost
And they must do all of this faster and more securely than ever before

9. Addressing Important Industry Needs
Adopting Open Source
Changing from internal to open source development is a major challenge
GENIVI provides best practices and support for technical and legal teams
Open solutions from adjacent industries adapted to automotive

10. Expanding the Base of Developers Producing Auto Software
Encouraging Innovation
Inclusive, development community open to start- ups and small suppliers
GENIVI Development Platform (GDP) promotes innovation and equips developers to experiment and demonstrate
Google Summer of Code

11. Collaboratively Producing the Necessary Building Blocks
Flexible architecture for a connected car system
Individual software components and standard interfaces
Integrated development platform (GDP) for experimentation
Improved tooling for developer efficiently
Training/mentoring for start-ups and academia
Pilots that use and improve our technology

12. Technical Deliverables (and how they are produced)

13. GENIVI Technical Deliverables
What we produce …
GENIVI Technical Deliverables
GENIVI DEVELOPMENT PLATFORM (GDP)
Reference Architecture
Pre-integrated IVI Platform (Baselines)
Software Développent Environnent
Individual Software Components
Standard Interfaces and APIs
Compliance Specification

14. Automaker and Tier1 Supplier Domain
What we don’t produce…
Differentiation
Integration
Commercial and Proprietary solutions
Implementation Competition
Automaker and Tier1 Supplier Domain
Apps
OSV
Extensions
Libs
HMI - Human Machine Interface
Non-differentiating features
Consolidated Requirements
Auto Specific Middleware
Validation/Compliance
Alliance Domain
Open Source Kernel
Open Source IVI Stack

15. How we produce it … as members
Expert Groups (EGs)
Aligns requirements, identifies existing solutions or produce scope of work if solution is not available
Proposes content for compliance specification
System Architecture Team (SAT)
Maintains consistent architecture
Manages Compliance Program
Program Management Office (PMO)
Coordinates EGs, SAT, others
Baseline Integration Team (BIT)
Produces development baselines
Technical discussions on genivi-dev (members)
Wiki at wiki.genivi.org

16. How we produce it … in the open
Well-defined, short term technology projects
Specific focus, fixed term, clear deliverables
Work in existing “upstream” code projects
Requirements, patches submitted
Work in GENIVI hosted code projects (
GENIVI infrastructure where code can be maintained and become “upstream” to others
Tools Team
Explores and proposes best-in-class tooling for GENIVI work
GENIVI Development Platform (GDP) project & deliverables
Marketing & Events
Brings awareness of GENIVI output
Encourages adoption
Technical discussions on genivi-projects list
Wiki at at.projects.genivi.org/wiki

17. What you can do about it…
the helpdesk to join genivi-dev or genivi-projects lists (for technical discussions)
Engage in projects (new projects to be discussed during keynote
Download and build the GENIVI Development Platform (GDP)
Engage in an Expert Group or open code project
Familiarize yourself with the internal and external wikis
Ask questions this week

18. Getting the word out…GENIVI Marketing

19. Three priorities of GENIVI marketing
Member Collaboration and Marketing Staff
Perception
Messaging
Communication
PR/Analyst/Media Relations
Branding
Adoption
Product Management
Market/Trend Awareness
Outreach
Membership
New Member Recruitment
Member Retention
Industry and Member Events

20. GENIVI engages the world
All Member Meetings
Analyst and Press Relations
Articles and Interviews
Social Media
Webinars
Trade Shows
Speaking Engage-ments

21. Ways to contribute…
Talk about GENIVI in your blogs, webinars and materials
Pass on the GENIVI newsletters to internal stakeholders
Offer to write GENIVI newsletter articles
Represent GENIVI on panels/talks at industry events
Demonstrate your GENIVI solution at Showcases
Suggest a GENIVI user/adoption story
Re-tweet, re-post GENIVI announcements on social media channels
Make your colleagues, partners and clients aware of the great things GENIVI is doing

22. WHERE do I go from here?

23. That depends on what you do
Key to successful engagement is…Aligning what you do in your “day job” with what you do in GENIVI
Requirements engineer … then offer use cases in an expert group
Developer … then develop in an open code project
Architect … then help with architecture in an expert group
Product manager … help GENIVI identify trends
Manager … find ways of aligning your staff to GENIVI’s needs
Executive … keep signing those renewal checks

24. Here are some hints
Listen carefully to this week’s announcements and status updates (especially, during the Keynote)
Meet GENIVI ‘veterans’ and ask questions (Breaks, receptions)
Read “top ten” on GENIVI wiki (
Determine interest in requirements, coding, compliance activities and engage (focus, don’t spread too thin)
Join and read genivi-dev and genivi-projects lists
Spend time regularly in the wikis to know what is going on in GENIVI and how you can actively engage
Look for various GENIVI communications (newsletter, blogs, social media)

25. Don’t Miss…
Member Keynote (next session)
Technical Status Updates (following lunch)
Networking Reception (tonight)
Wednesday: Separate parallel programs
Member Demonstration Showcase & Reception (5:30 pm Wednesday)

26. Questions? Membership or finance related – help@genivi.org
General Alliance –
Tooling/Technical –
Marketing/PR –
Marketing Events -
All Member Meetings –
All other –

27. Thank you!
Visit GENIVI at or
Contact us: (Steve Crumb, Executive Director)