1. Enrollment Management: The Role of Testing & Assessment
Silvio Rodriguez
Director of Assessment, Evaluation, and Testing
Miami Dade College
Marc Webb,
Director of Testing
Miami Dade College - Wolfson Campus
2016 Conference

2. Presentation’s Learning Outcomes
Become familiar with Strategic Enrollment Management (SEM)
Key factors
Objectives
Common goals
Learn ways that Testing & Assessment can play a significant role in the SEM process

3. Strategic Enrollment Management (SEM) is defined as “a comprehensive process designed to help an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students where “optimum” is designed within the academic context of the institution. As such, SEM is an institution-wide process that embraces virtually every aspect of an institution's function and culture.” Michael Dolence, AACRAO SEM 2001

4. Key factors in Strategic Enrollment Management
Testing at MDC
Recruitment
Retention
Quality Academic Programs
Student Engagement
Institutional Goals
Mission and Vision
Data and Research
Inter-Institutional Collaboration
Group HS Testing, Outreach Events, Surveys
PLA, Certification, Test Prep Resources
CSLOA, Major Field Tests, ACS Finals
Orientation, Events
Annual Effectiveness Reports, Action Plans
Area Statements
Data Reporting, Weekly & Monthly
Committees, Partnerships (Academics & Others)

5. Common Goals of SEM Testing at MDC Stabilizing & Growing Enrollment
Increase Student Access
Align with Academic Programs
Optimize Resources
Evaluate Strategies and Tactics
Improve Services & Quality
Improve Access to Information
Test Offerings, Testing Schedules, Mode of Administration
Services at Multiple Locations
VC, Chemistry, Industry Certification
Data Driven Decisions
Periodic Reviews
POS & Satisfaction Surveys
Website Enhancements, Cloud Storage & Sharing, LMS
Adapted from Jim Black, 2003

6. Core Objectives of SEM Testing at MDC
Institutional Culture of Student Success
External Partnerships
Assess and Measure Everything
Appropriate Utilization of Technology to Enhance Service
Committee & Initiative Involvement
Test Vendor Relationships
“It’s All About the Data”
RegisterBlast, Wufoo, FOCUS2

7. Understand the Student Success Continuum
Performance Based Funding
Recruitment Efforts
Outreach & Marketing
Graduation & Goal Attainment
Classroom Experience
Co-Curricular Support
Orientation
Student’s College Career
Admission
Academic Support
Certification & PLA
Financial Support
Placement Testing
Retention Efforts

8. Ways Testing at MDC is Involved in Enrollment Management
High School Outreach assessment
Certification assessment
Collaborate with departments on specific targeted testing
Prior learning assessment
Survey services
Revenue Generation & Income Streams
Institutional Policies and Procedures
Discipline, Campus, and College Strategic Planning
Institution’s & Area’s Strategic Plan
Marketing
Other???

9. How is Testing Involved with SEM at Your Institution?

10. This will help your area answer these questions at your institution!
Key Takeaways
Be involved with your institution’s SEM activities and initiatives
Continue to be innovative
“Say Yes”
Collaborate often
Streamline revenue generation
Find ways to contribute
Others???
This will help your area answer these questions at your institution!

13. 2016 Conference Marc Webb (305) 237-3188 mwebb@mdc.edu
Silvio Rodriguez
(305)