1. Monthly reading of Magazines in Finland, 2016
Finnish Periodical Publishers’ Association (Aikakausmedia)

2. 79 % of Finns read print magazines monthly
79 % of Finns read print magazines monthly. Print is still the favourite medium of consuming magazine media contents in all age groups.
Source: NRS MAG + total 2016

3. Monthly reading of print magazines in Finland, 2016, % of population
Source: NRS MAG + total 2016

4. 18–24 year old readers consume more magazine media content on a computer compared to the whole population % of them read magazines monthly on their desktop/laptop.
Source: NRS MAG + total 2016

5. Monthly reading of magazines on desktop/laptop in Finland, 2016, % of population
Source: NRS MAG + total 2016

6. 26 % of Finns use magazine media contents monthly on mobile, and even 50 % of young people aged 12–17 do so. That’s more than ever before.
Source: NRS MAG + total 2016

7. Monthly reading of magazines on mobile in Finland, 2016, % of population
Source: NRS MAG + total 2016

8. Reading magazines via tablet/e-reader is also at it’s peak
Reading magazines via tablet/e-reader is also at it’s peak. In 5 years the monthly reading of magazines in tablets has gone up from 4 % to 20 %.
Source: NRS MAG + total 2016

9. Monthly reading of magazines via tablet/e-reader in Finland, 2016, % of population
Source: NRS MAG + total 2016

10. Audiences in digital magazine media shift from desktop/laptop to mobile and tablet.
Source: NRS MAG + total 2016

11. Source: KMT-aineistot, kevät 2012–syksy 2016
Monthly reading of magazines on different platforms in Finland, Spring 2011– Fall 2016, % of population
Source: KMT-aineistot, kevät 2012–syksy 2016

12. For people under 45, mobile is the most popular platform to consume digital magazine media content.
Source: NRS MAG + total 2016

13. Monthly reading of magazines on different platforms in Finland, Spring 2011– Fall 2016, % of population
Source: NRS MAG + total 2016

14. More detailed information on Finnish magazines and their NRS results

15. www.aikakausmedia.fi  www.ratecards.fi