1. MEASURING PROGRESS OVER TIME:
Sustainability Cultural Indicators Program-SCIP
A joint effort of the Graham Sustainability Institute and the Institute for Social Research
Robert Marans John Callewaert Noah Webster
5 December 2016

2. OVERVIEW Background Change in Sustainability Awareness (Indicators)
Changes in Awareness of U-M’s Sustainability Initiatives (Individual Items)
Change in Engagement in U-M Sustainability Activities (Individual items)
Change in Pro-Environmental Behaviors (Indicators)
Summary
Some Conclusions
Discussion

3. Climate Action Waste Prevention Healthy Env. Community Awareness
Theme
Guiding Principle
2025 Goals
We will pursue energy efficiency and fiscally-responsible energy sourcing strategies to reduce greenhouse gas emissions toward long-term carbon neutrality.
Reduce scope 1 & 2 greenhouse gas emissions by 25%.
Decrease carbon intensity of passenger trips on U-M transportation options
by 30%.
Climate Action
We will pursue purchasing, reuse, recycling, and composting strategies toward long-term waste eradication.
Reduce waste tonnage diverted to disposal facilities by 40%
Waste Prevention
We will pursue land and water management, built environment, and product sourcing strategies toward improving the health of ecosystems and communities.
Purchase 20% of U-M food in accordance with U-M Sustainable Food Purchasing Guidelines.
Protect Huron River quality by reducing runoff from impervious surfaces and reducing the volume of land management chemicals used on campus by 40%
Healthy Env.
>3,000 acres: >450 bldgs
>40,000 students; >33,000 faculty & staff
We will pursue stakeholder engagement, education, and evaluation strategies toward a campus-wide ethic of sustainability.
No formal goal adopted, but
U-M will invest in programs to educate our community, track behavior, and report progress over time.
Community Awareness

4. Research Design WEB SURVEYS – annually since 2012
Undergraduate students (2000)
Graduate students (400)
Staff (750)
Faculty(750)
Undergraduate student panel (800)
Annual response rates : %
student faculty/staff

6. CLIMATE ACTION WASTE PREVENTION HEALTHY ENVIRONMENTS COMMUNITY AWARENESS

7. CULTURAL INDICATORS CHANGES – AWARENESS
AMONG ALL STUDENTS 10 9 8 7 6 5 4 3 2 1
high
U-M Sustainability Initiatives
Sustainable Travel and Transportation
Waste Prevention
Sustainable Foods
Protecting the Natural Environment
low
Significant change from 2012

8. CULTURAL INDICATORS CHANGES – AWARENESS
AMONG STUDENT PANEL – 4 years 10 9 8 7 6 5 4 3 2 1
U-M Sustainability Initiatives
Sustainable Foods
Sustainable Travel and Transportation
Waste Prevention
Protecting the Natural Environment
Significant change from 2012

9. CULTURAL INDICATORS CHANGES – AWARENESS
AMONG STAFF 10 9 8 7 6 5 4 3 2 1
high
U-M Sustainability Initiatives
Waste Prevention
Sustainable Foods
Protecting the Natural Environment
Sustainable Travel & Transportation
low
Significant change from 2012

10. CULTURAL INDICATORS CHANGES – AWARENESS
AMONG FACULTY 10 9 8 7 6 5 4 3 2 1
high
U-M Sustainability Initiatives
Sustainable Travel and Transportation
Waste Prevention
Sustainable Foods
Protecting the Natural Environment
low
Significant change from 2012

11. U-M SUSTAINABILITY INITIATIVES
How aware are you of U-M’s efforts to:
How much do you know about:
Climate Action
Waste Reduction
Healthy Environments
Conserve energy?
Reduce greenhouse gas emissions?
Promote ride sharing?
Encourage people to take a bus or bike?
Bldg energy consumption
Bldg energy conservation
features
Promote recycling?
Promote composting?
Promote food from sustainable sources?
Maintain campus grounds in an environmentally-friendly manner?
Protect the Huron River?

12. CLIMATE ACTION

13. AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
CONSERVE ENERGY
100 90 80 70 60 50 40 30 20 10
Students
Faculty
Staff
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

14. REDUCE GREENHOUSE GAS EMISSIONS
AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
REDUCE GREENHOUSE GAS EMISSIONS
100 90 80 70 60 50 40 30 20 10
Students
Staff
Faculty
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

15. STAFF/FACULTY UNDERSTANDING OF BUILDING ENERGY CONSUMPTION
100 90 80 70 60 50 40 30 20 10
Faculty
Staff
percent
*Percent of respondents who know “a lot ” or ‘ a fair amount ” about ………….

16. STAFF/FACULTY UNDERSTANDING OF BUILDING ENERGY CONSERVATION FEATURES
100 90 80 70 60 50 40 30 20 10
Faculty
Staff
percent
*Percent of respondents who know “a lot ” or ‘ a fair amount ” about ………….

17. ENCOURAGING BUSING AND BIKING
AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
ENCOURAGING BUSING AND BIKING
100 90 80 70 60 50 40 30 20 10
Staff
Faculty
Students
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

18. AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
PROMOTE RIDE SHARING
100 90 80 70 60 50 40 30 20 10
Staff
Faculty
Students
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

19. WASTE PREVENTION

20. AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
PROMOTE RECYCLING
100 90 80 70 60 50 40 30 20 10
Staff
Faculty
Students
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

21. AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
PROMOTE COMPOSTING
100 90 80 70 60 50 40 30 20 10
Students
Staff
Faculty
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2014

22. HEALTHY ENVIRONMENTS

23. PROMOTE FOOD FROM SUSTAINABLE SOURCES
AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
PROMOTE FOOD FROM SUSTAINABLE SOURCES
100 90 80 70 60 50 40 30 20 10
Students
Staff
Faculty
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

24. MAINTAIN GROUNDS IN AN ENVIRONMENTALLY-FRIENDLY WAY
AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
MAINTAIN GROUNDS IN AN ENVIRONMENTALLY-FRIENDLY WAY
100 90 80 70 60 50 40 30 20 10
Staff
Students
Faculty
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

25. PROTECT THE HURON RIVER
AWARENESS OF U-M SUSTAINABILITY INITIATIVES*
PROTECT THE HURON RIVER
100 90 80 70 60 50 40 30 20 10
Students
Staff
Faculty
percent
*Percent of respondents who were “very aware” or “somewhat aware” of U-M’s efforts to………….
Significant change from 2012

26. CHANGES IN PARTICIPATION IN U-M SUSTAINABILITY ACTIVITIES AMONG STUDENTS, STAFF & FACULTY 2012-2015

27. CHANGES in STUDENT ENGAGEMENT
Percent of Students Who Participated in Activity* 30 27 24 21 18 15 12 9 6 3
percent
Sustainability coursework
U-M Sustainability Organization
Earthfest
Planet Blue Ambassadors
RecyleMania
Zero Waste Event
Kill-a-Watt
e-Waste Recycling Event
In 2012,2013, & 2014, the following question was asked for each activity: “Have you ever participated in….?”. In 2015, two questions were asked for each activity: “During the past year, did you participate in…….?” If R said “no”, R was asked: Have you ever participated in …..? The percentages represent the number of R’s who said “yes” to both questions.

28. CHANGES in STAFF ENGAGEMENT
Percent of Staff Who Had Ever Participated in Activity 30 27 24 21 18 15 12 9 6 3
percent
E-Waste Recycling Event
U-M Sustainability Organization
RecyleMania
Earthfest
Planet Blue Ambassadors
Sustainability Workplace Certificate Program
Zero Waste Event
Significant change from 2012
In 2012,2013, & 2014, the following question was asked for each activity: “Have you ever participated in….?”. In 2015, two questions were asked for each activity: “During the past year, did you participate in…….?” If R said “no”, R was asked: Have you ever participated in …..? The percentages represent the number of R’s who said “yes” to both questions.

29. CHANGES in FACULTY ENGAGEMENT
Percent of Faculty Who Had Ever Participated in Activity 30 27 24 21 18 15 12 9 6 3
percent
E-Waste Recycling Event
U-M Sustainability Organization
RecyleMania
Earthfest
Planet Blue Ambassadors
Sustainability Workplace Certificate Program
Zero Waste Event
Significant change from 2012
In 2012,2013, & 2014, the following question was asked for each activity: “Have you ever participated in….?”. In 2015, two questions were asked for each activity: “During the past year, did you participate in…….?” If R said “no”, R was asked: Have you ever participated in …..? The percentages represent the number of R’s who said “yes” to both questions.

30. PRO-ENVIRONMENTAL BEHAVIORS AMONG STUDENTS, STAFF & FACULTY 2012-2015

31. PRO-ENVIRONMENTAL BEHAVIORS
STUDENT PANEL
STUDENTS
STAFF
FACULTY

32. SUMMARY Sustainability Awareness (knowledge, understanding)
In general, understanding of U-M’s sustainability initiatives is modest & unchanged over time
Knowledge about sustainable foods increased over 4 years among all groups
Student understanding of means to protect natural environment improved between & 2015
Overall, Student knowledge of transportation options in AA decreased between 2012 & 2015
Individual student knowledge of transportation options in AA increased over 4 years at U-M
Sustainability Awareness at U-M
In general, awareness of U-M’s sustainability initiatives is modest & unchanged over time
All 2015 groups know more in about effort to promote sustainable foods now than in 2012.
Compared to the 2012 students, students & the 2015 faculty know more about U-M efforts to maintain grounds in an environmentally-friendly way & protect the Huron River
Between 2014 & 2015, greater awareness of efforts to promote composting among students but not among staff and faculty.

33. Sustainability Awareness at U-M (continued)
Compared to 2012 students, the 2015 students know less about efforts to conserve energy & promote ride sharing
Compared to 2012 staff, 2015 staff know less about U-M efforts to conserve energy & to promote recycling
Sustainability Engagement at U-M
Engagement in sustainability activities at U-M relatively low but increasing over 4 years
Except for the PBA program, student involvement in sustainability activities increased significantly over 4 years. PBA grew modestly.
Faculty & staff participation increased significantly in all U-M sustainability programs
E-Waste Recycling is the most popular of U-M sustainability programs/activities
Pro-Environmental Behaviors
Overall, fair to moderately good behavior; student travel better than staff/faculty
Strong in waste prevention/reduction activities with significant improvements over 4 years for all groups
Sustainable food purchases among staff increased over 4 years
Faculty improvements in maintaining their yards 4 years
Engagement in sustainability activities at U-M relatively low but increasing over 4 years

34. SOME CONCLUSIONS
Where U-M is doing well & should continue or intensify efforts
Waste prevention awareness among students and faculty
Promoting sustainable & locally grown foods
Planet Blue Ambassadors
E-Waste Recycling
Where U-M needs to do better
Promoting and marketing alternative travel options
Communicating U-M efforts to conserve energy and reduce CO2 emissions
Developing better ways of informing employees about energy use in their buildings
Educating all groups about the benefits of pro-environmental behaviors at home/ at U-M
Communicate & market ways in which students, faculty, & staff can get involved in
sustainability activities on campus

35. DISCUSSION http://graham.umich.edu/campus/scip