1. Dr Ridhwan Fontaine Week 7
Strategy
Dr Ridhwan Fontaine
Week 7

2. Good News Last Class – 2weeks away
Deadline for ALL assignments – 28 July
Final exam – 30 July (9am to 12pm)

3. Today’s Agenda
Review key points so that they are engrained in your mind
Continue our exploration of conventional strategic management

4. 1st Game Sisters vs brothers
Draw a comprehensive mindmap that reflects the course so far

5. 2nd Game Sisters vs brothers
Find one sentence that summarises the whole course so far

6. Conventional strategic model
External analysis (Porter 5 Forces)
Internal Analysis (policies and processes)
Generic strategy (cost or quality)
Strategic Decision Making

7. 2 Generic Strategies Quality – perception – earn more profit
Cost – more objective – volume business
Generic strategies reflect the needs and wants of customers
Generic strategies influence every decision made to execute the strategy

8. Strategy Decision Making
Types of Decisions
Offensive (economic growth)
Defensive (economic downturn)
Grow internally (organic growth)
Grow by acquiring other companies
Grow domestically
Grow internationally
First mover advantage
Second mover advantage
Diversification
Focus on core business

9. Strategy Decision Making and the Case of Ford – A Quick Analysis
Types of Decisions
Offensive (economic growth)
Defensive (economic downturn)
Grow internally (organic growth)
Grow by acquiring other companies
Grow domestically
Grow internationally
First mover advantage
Second mover advantage
Diversification
Focus on core business

10. The problem
Most people think about profits / increased sales / increased market share first (present)
They forget about achieving the strategic objectives (future)
They forget that every decision increases or decreases risk

11. Strategy Decision Making in Relation to Generic Strategies and Risk
Types of Decisions
Profit
Strategic Objectives
Risk
Offensive (economic growth)
From 11% to 9%
Achieved
Increased
Defensive (economic downturn)
From 11% to 13%
Not achieved
Decreased

12. Strategy Decision Making in Relation to Generic Strategies
Types of Decisions
Profit
Strategic Objectives
Risk
Grow internally (organic growth)
Up by 2%
Achieved
Increased
Grow by acquiring other companies
Up by 6%
Not achieved
Decreased

13. Strategy Decision Making in Relation to Generic Strategies
Types of Decisions
Profit
Strategic
Objectives
Risk
Grow domestically
Up by 3%
Achieved
Decreased
Grow internationally
Up by 1%
Not Achieved
Increased

14. Strategy Decision Making in Relation to Generic Strategies
Types of Decisions
Profit
Strategic
Objectives
Risk
First mover advantage
Up by 3 %
Achieved
Decreased
Second Mover advantage
Up by 5 %
Increased

15. Strategy Decision Making in Relation to Generic Strategies
Types of Decisions
Profit
Strategic
Objectives
Risk
Diversification
Up by 3 %
Achieved
Increased
Focus on Core Business
Up by 5 %
Decreased

16. Let’s Focus on the Assignments and Reflections

17. Marking scheme
Attending a 2 day Islamic leadership workshop + reflections
Diary on unintended consequences
Final exam (decentralised – on 2nd August as I have to fly to France on the 5th)
40 %
20%
40%

18. Your Personal Assignment (20%)
Every week, observe decisions that people make around you that have UNINTENDED CONSEQUENCES
You can also interview people – most people have stories about unintended consequences
Summarise the situation and explain the decision and the UNINTENDED CONSEQUENCE. In your report, you must provide at least 8 situations with a decision and the UNINTENDED CONSEQUENCE

19. Islamic leadership – Shared Understanding Leads to a Corporate Culture
Day 1 (9am to 5pm)
Day 2 (9am to 5pm)
Linguistic miracles of the Quran – Why are we Muslims? Culture? Born in a family?
Thematic overview of the Quran – surah al Asr – iman, amal salih, truth, sabr => working as a community. Helping others is a necessary.
Surah al-Fatihah – Understanding people – people who are blessed, people who are cursed or people who are lost
Surah Yasin – methodology to find the truth – thinking about revelation, history and the world around them.

20. My Main Research Question
How does iman increase?
Muslim has got specific questions (e.g. al Qadar) and his iman will only increase when he specific question is resolved (the specific hypothesis)
Muslim has got specific questions (e.g. al Qadar) but any increase in Islamic knowledge will increase his iman (the general hypothesis)

21. Your job – Write a report of the workshop
Summarise what you hear during the 2 workshops – marks depend on the quality and the quantity of the summary
Which module do you find the most inspiring? Why?
Based on your personal opinion, do you believe in the specific hypothesis or the general hypothesis? Why?