1. Courting the Consumer: How to Effectively Explain Your Value
Diane Evans NTP
Land Title Guarantee Company
Linda Grahovec ITP IEP NTP
Fidelity National Title Group
Dan Mennenoh
H.B. Wilkinson Title Company
Wayne M. Stanley
American Land Title Association

2. Welcome Introductions Session Overview
Consumer Messaging Campaign Research Methodology
Participant Survey
Who is currently messaging to consumers?
Who thinks lenders and realtors should do this?
Who is overwhelmed?

3. Top 5 Research Takeaways
Significant confusion exists about title insurance.

4. Top 5 Research Takeaways
Early education works and is being requested.

5. Top 5 Research Takeaways
“Protecting Your Investment” is the most
effective message.

6. Top 5 Research Takeaways
Never use clichés or vague language.
Protecting the American Dream
We perform an exhaustive
search of public records

7. Top 5 Research Takeaways
5. Do not make assumptions about customer or consumer understanding of title insurance.

8. Relevant Research Results
When did you first learn about the title search?

9. Relevant Research Results
How did you select your title company?

10. Relevant Research Results
Majority of consumers don’t know two title insurance policies exist.

11. Relevant Research Results
60% of consumers don’t recall receiving information about an owner’s title insurance policy.
50% of those that didn’t receive or weren’t sure if they received information would have liked to receive that information.

12. Controlling the Real Estate Message
Education is critical
Lenders, Realtors
Housing Counselors, Homebuilders
Stories from Focus Group Front Lines
“They’re all in cahoots”
Title Insurance Policy Deductible?
“How does a lien come up after the fact?”
“Overpriced.”
“They should market themselves.”

13. Regulatory Pressures NAIC takes notice
Consumer Shopping Tool
Title Insurance white paper
In 130 days, title insurance is labeled “optional” in front of millions of homebuyers in the United States

14. Where do we go from here? ALTA Solutions
Pamphlet for title agents and closers
“A Guide for Homebuyers”
Sample scripts and advertisements
Video products
Training modules for staff
Revamped Title Insurance Education eKit
New training offerings
Updated Homeclosing101 website

20. Questions?

21. Diane Evans NTP Land Title Guarantee Company devans@ltgc.com
Contact Us:
Diane Evans NTP
Land Title Guarantee Company
Linda Grahovec ITP IEP NTP
Fidelity National Title Group
Dan Mennenoh
H.B. Wilkinson Title Company
Wayne M. Stanley
American Land Title Association