1. Designing Visuals for Instruction
Educational Technology 1 (Educ 213)
Melanie Jeane C. Galvez
Education Program, SS&E Division, AdDU

2. Planning the lay-out A – rrangement B - alance C - olor D – ynamism
Use:
A – rrangement
B - alance
C - olor
To Maximize:
D – ynamism
E – mphasis
F – Fidelity
G – Graphic
Harmony
Reference: Lucido & Borado. Educational Technology, pp 39-40

3. Arrangement Capture viewers attention
Use of geometric shapes as framework to build on
Reference: Lucido & Borado. Educational Technology, pp 39-40

4. Arrangement Apply the “rule of thirds” Most dominant Static and Least
interesting
Reference: Lucido & Borado. Educational Technology, pp 39-40

5. Arrangement Restrict display to a single idea In advertising =
“Unique selling position”
Reference: Lucido & Borado. Educational Technology, pp 39-40

6. Arrangement: Lines add to eye movement
Horizontal Line = Gives a feeling of
stability and rest
Reference: Lucido & Borado. Educational Technology, pp 39-40

7. Arrangement: Lines add to eye movement
Vertical Line = Implies strength
Reference: Lucido & Borado. Educational Technology, pp 39-40

8. Arrangement: Lines add to eye movement
Diagonal Line = Shows movement,
action and dynamism
Reference: Lucido & Borado. Educational Technology, pp 39-40

9. Arrangement: Lines add to eye movement
Crossed Diagonal Lines
= Show movement, action and dynamism
Reference: Lucido & Borado. Educational Technology, pp 39-40

10. Arrangement: Lines add to eye movement
Curved Line= Gives a feeling of motion
Reference: Lucido & Borado. Educational Technology, pp 39-40

11. Arrangement: Lines add to eye movement
Contrast (size, shape, color, orientation)
= lends emphasis
Reference: Lucido & Borado. Educational Technology, pp 39-40

12. Balance Symmetrical (Formal Balance)
= equivalence of elements on each side of the visual
Reference: Lucido & Borado. Educational Technology, pp 39-40

13. Balance Asymetrical (Informal Balance)
= rough equivalence of weights among elements to show dynamism and interest
Reference: Lucido & Borado. Educational Technology, pp 39-40

14. Color Adds realism Provides emphasis Creates an emotional tone
Reference: Lucido & Borado. Educational Technology, pp 39-40

15. Color Blue, Green, and Violet Red and Orange = “hot”
= “cool”, psychologically seem to recede from the viewer
Red and Orange
= “hot”
= approach the viewer
=highlights help make the objects leap to the viewer
Reference: Lucido & Borado. Educational Technology, pp 39-40

16. Color blue = “sweet” orange = “edible pink, yellow, green = “smell”
dark red, brown
=evoke masculine images of earth
gold, silver
= prestige & status
Different
colors
stimulate
the senses:
Reference: Lucido & Borado. Educational Technology, pp 39-40

17. Color Use color judiciously not to lose harmony
Choose analogous (close to each other) colors on the color wheel
Reference: Lucido & Borado. Educational Technology, pp 39-40

18. Lettering Lettering should be consistent and harmonious
Ornate letterings adapt to aesthetic or motivational objectives
Simple letterings (gothic, comic sans) are for informational or instructional purposes
Reference: Lucido & Borado. Educational Technology, pp 39-40

19. Lettering
Lowercase letters with capitals = (only when needed) are most legible
Short headlines may be in all CAPITALS
Reference: Lucido & Borado. Educational Technology, pp 39-40

20. Lettering
Color of lettering should contrast with background color for legibility and emphasis
Reference: Lucido & Borado. Educational Technology, pp 39-40

21. Size (rules to remember)
Lettering
Size (rules to remember)
-¼ inch high = eight feet of viewer distance
One inch high = seen by the last student at the last row of a 35-feet-long classroom
Reference: Lucido & Borado. Educational Technology, pp 39-40

22. Lettering
Spacing = judge distance by experience stressing an “optical” even and regular pattern
Reference: Lucido & Borado. Educational Technology, pp 39-40