2. – Erin Lee, Biotechnology Industry Organization
OUR CUSTOMERS
“Whether it’s personalizing our content-rich and action-packed schedule or finding the right companies to meet with in the Exhibit Hall, Zerista makes sure people get the most value out of our event.”
– Erin Lee, Biotechnology Industry Organization
“Zerista’s ability to deliver a bespoke system for our special needs really makes a world of difference.” – Peter Newton, Campden Wealth

3. First Cross-Device App
8 Years of Success delivering events globally
2 More Hours of Engagement per User
Industry-Built Support Team
Personalised, measurable & Tangible results

4. CUSTOMER CENTRIC EVENTS DRIVING DATA
Unmatched productivity makes it easier for everyone to engage
User engagement allows for insights on every action, every connection, and every lead at an event. Making it simple to prove that the event delivers results.

5. DATA-DRIVEN PLATFORM
Schedule • Reg Data • Session
Sales Data • Contacts • Purchases • Downloads
Videos • Presentations • Sales Materials • Abstracts
Scans • RFID • Indoor GPS
Profiles • Skill • Connections
As a result, Zerista has become the window through which most people interact with an event. It the nexus of structured and unstructured data from a variety of sources including event systems, customer databases, social media, content management systems and, more recently, location-aware technologies like iBeacons. Zerista uses data to personalize and enhance the event experiences – and it collects new data to improve what businesses know about their clients, prospects and employees.

6. COMPLEX SCHEDULE MANAGEMENT
Zerista delivers unmatched productivity by making it easier for everyone to engage with what’s most valuable – anytime, anywhere and on any device
Web & Mobile views
Sorting by tracks, topics, authors and more
Abstracts & Presentations
Note taking

7. POSTERS & ABSTRACTS
Zerista’s Posters & Abstracts feature makes it easy for attendees to find, save and engage with a wide variety of scientific content
Advanced search and filtering by topic, author, organization and more
Three-tier taxonomy
Favorites – add posters to your list of favorites in the app or by scanning the poster
Second screen content, including videos and documents
Note taking

8. DIGITAL CONTENT
Zerista’s Digital Content Hub provides access to a wide range of materials, including speaker presentations, exhibitor sales materials, on demand videos and much more
Speaker presentations and on demand videos
Exhibitor sales materials, white-papers & demo videos
Personal library of favorite content
Easy content management for speakers & exhibitors
Easy “save and share” options

9. ACTIVITY FEED
Zerista’s unique configurable activity allows event organizers to showcase the real-time information that is most important to their audience
While event organizers curate the feed based on what’s most important, some of the most popular modules include:
Real-time posts, comments and discussions
Twitter wall
Event news feeds
Upcoming sessions
Live leaderboard updates
In-stream advertising
Recommended attendees and sponsors.

10. SOCIAL SHARING
Zerista is designed to reflect a forward thinking approach on social. Driving engagement through social networks not only adds value to an event but enables attendees to network and capture conference highlights more simply.
Picture sharing with the ability to “like” and “comment”
Twitter walls using multiple hashtags
Drum up session level chatter
RSS and News feeds
Integrations with LinkedIn and FaceBook
Group Discussions and conversations

11. AUDIENCE RESPONSE TOOLS
Include your audience in the conversation with a variety of real-time polls – from voting to word clouds to multiple- choice polls. Speakers can use our easy web interface or embed polls in a PowerPoint presentation
Timed surveys
Social Q&A
Real-time reporting
Infographics

12. TARGETED BROADCAST MESSAGES & ALERTS
Zerista’s “engage” feature allows organizers to easily schedule and send broadcast messages to your entire audience – or send highly targeted messages to segments of your audience
Real-time updates
Beautifully formatted messages with images, links and interactive content
Scheduled messages to promote event content or sponsors
Easy targeting by attendee type, interests or session

13. MORE CONNECTIONS

14. PRIVATE PROFESSIONAL NETWORKING
Zerista’s private professional network makes it easy for people to find the most relevant people and connect with them in a secure environment without sharing any contact details
Rich profiles with photos, bios, materials & more
Easy search and filtering by interests, skills, location & more
Recommendations
Secure in-app messaging
“On the fly” meeting scheduling
Favorites list and personal notes

15. MATCHMAKING
All attendees have specific goals to achieve from their investment in time and money while attending an event. Zerista matches each attendee with what is most important to them through advanced recommendations
Connect like minded users to the people, sessions and products or services they are looking for
Algorithm based recommendations
Swipe left to see suggest matches

16. LEADS APP
Find, target and meet more qualified prospects at every event
Distribute collateral
Interest-based matches/algorithmic matches
One-on-one
Broadcast promotions
Book the right meetings
Build quality sales contacts

17. GAMIFICATION
Encourage particular event behaviors by all your stakeholders while driving interactions, excitement and education
Live Leaderboard
Multiple games within the same app
Time-based QR code scans
Unlimited custom achievements
“How to play” instructions with an achievements page showing what an attendee has completed and what’s left to engage in
RFID integration

18. BEACONS Drive better engagement with location-based targeting
Gain better insight to attendee behavior
Bluetooth Beacons trigger location and time based messages, reminders, sponsored messages, gaming and more
Strategically placed throughout your event in sessions, exhibit halls and registration desks

19. MORE RESULTS FOR EXHIBITORS & SPONSORS

20. EXHIBITOR & SPONSOR PAGES
Zerista gives your exhibitors more reach than any other event app on the market, providing a platform for promoting their company and its content
Easy search and tiered listings
In-depth company descriptions
Meeting scheduling
Booth locations and maps
Booth staff and employee listings
Favorites

21. SMART SPONSORSHIP
Zerista provides a wide range of in-app sponsorship opportunities, ranging from standard banner and splash screen display ads to more advanced and targeted content marketing
Display Advertising + Targeted Marketing
Display advertising
Sponsored content
Targeted messages
Sponsored posts

22. NEW USER INTERFACE

23. NEW UI New Zerista User Interface Enhances Event Attendees’ Experience
Updated tabbed navigation
Smarter Activity Feeds that highlight the most relevant content
Who to meet, sessions to attend and updates at the forefront
More powerful social media tools
Easy to use!

24. THE DATA & SUPPORT YOU NEED TO IMPROVE YOUR EVENTS

25. REPORTING & ANALYTICS
Zerista provides a real time analytics dashboard and easy access to a rich set of data on adoption, actions and other important elements of the app
Real-time adoption and usage statistics
Exhibitor activity and lead information
Trending topics, sessions and people
Live activity stats on messages, meetings, social posts and more
Dashboards and downloadable reports

26. WORLD CLASS CUSTOMER SUCCESS MANAGEMENT
10+ years experience servicing enterprise clients, including Cisco, Gartner, HP, UBM, Argus Media and many more.
Dedicated project manager and account manager
Regional customer success managers to help day-to- day
24/7 phone and support
Strategic consulting from executive sponsor

27. How does Zerista improve my return on investment?
What does it take to
get 2.5 hours of
digital engagement?
How will Zerista
support me through
this process?
Events have long been a treasure trove of rich behavioral data. Zerista simply unlocks the data points that already exist, going beyond traditional surveys and explicit data that event professionals have relied on to shape their meeting to provide real insights into the implicit likes, dislikes and patterns of interest that event participants demonstrate over the lifecycle of an event – from when they first explore the website to when they engage onsite to when they share things they learned and re-visit contacts once they’ve returned home.

28. THANK YOU!