2. KEY TAKEAWAYS KEY TAKEAWAYS
Multi-tiered program catering to client’s music and style target audience (progressives, conventionals and urbanites)
Custom program integrations /alignment with lifestyle and music content
Fashion guide from trusted and well known editors
Top notch event coverage with unparalleled access
Offline event at client chosen Music Festival (SxSW or Winter Music Festival)
Sampling opportunities to maximize awareness for Levi’s 501 Jeans amongst festival attendees
Social Integrations
Creative and interactive social experiences
Social Media promotion across CraveOnline
KEY TAKEAWAYS
Syndication & Distribution
Creative solutions syndicated and distributed throughout key CraveOnline sites
High impact executions to create awareness for Levi’s 501 Jeans product and brand
Award-winning creative
Promotion & Awareness
Promotion across CR Facebook and Twitter pages
Homepage call-outs across key sites
Multi-platform reach

3. 9x AUDIENCE HABITS AND CONSUMPTION 411 612 449 543 414 501
CRAVEONLINE AUDIENCE
AUDIENCE HABITS AND CONSUMPTION
411
612
Consider themselves trendsetters
Bought tickets to music concerts in the last 6 months
449
543 9x
Spend $200+ on concert tickets
Fashion conscious
414
501
First among friends to buy the latest on music
Advises friends on fashion
Source: comScore, Q3 2012

4. PROGRAM OVERVIEW
PROGRAM OVERVIEW
Allows users to express their innovation and fashion through a program that delivers on the evolution of style
**ADD TITLE IN BLACK HEADER: “PERFORMANCE”

5. THE ALL NEW CRAVEONLINE
Expanded reach!
Content organized in a more user- friendly, navigable way
Beefed up content from respected and renown editorial contributors
New IAB friendly ad opportunities such as super billboards that are HTML5 ready
Enhanced video offering with professional content, branded entertainment and original programming tied with partnerships through ICM Talent
More Pre-roll opportunities

6. F.P.O. SPONSORSHIP TAKEOVER OF CRAVEONLINE’S LIFE & STYLE SECTION
CRAVEONLINE 2013 STRATEGY
SPONSORSHIP TAKEOVER OF
CRAVEONLINE’S LIFE & STYLE SECTION
As Levi’s 501 jeans have evolved, so have you. In this same vein, CraveOnline pays homage to one of the greatest fashion staples by evolving the design of their Life and Style section into the new world.
Homepage and Life & Style Section Sponsorship Opportunities
Pre Editorial Analysis
During the event
Photos
Videos “On the Scene” at our event
Custom editorial content
Client ad unit roadblocks
Co-brands, reskin and Flash panel promotion
F.P.O.

7. GUY’S PIONEERING GUIDE TO JEANS FASHION
CRAVEONLINE 2013 STRATEGY
GUY’S PIONEERING GUIDE TO
JEANS FASHION
Regardless of what you’re doing in your day to day, Levi’s jeans are just as versatile as you. This custom execution allows users to get tips on how to incorporate levi’s into their day-to- day style and routine. We’re giving users a positive outlet to express their personal style of the iconic piece of fashion.
Photo gallery slide show with different 501 jean color washes and looks
Custom editorial series including with each look giving users a guide on the fashion
Branded content in fully branded environment promoted through reskin, co-brands, flash panel and more

8. MUSIC FESTIVAL EVENT OFF SITE EVENT
We’re changing the rules and putting a flip on things that everyone has come to know. Our event at a premiere music festival (SxSW or Winter Music Festival) of your choice is a pop-culture extravaganza filled with everything from live music, to an extraordinary fashion show with unconventional models, VIP Ultra lounge and activities. Go forth and evolve design!
Fashion Show
Models showcasing their youthful and pioneering style
Musicians, sports figures and of course, hot chicks all model the different fashions and styles of Levi Jeans
Models will be dressed up, dressed down, casual, sporty, and any other personality that fits a guy’s day-to-day activities
Live Music
DJ spinning or live band playing  as models walk down the runway
Our editorial team will provide video coverage of fashion show posted and syndicated on Live and Style section

9. MUSIC FESTIVAL EVENT (CONTINUED) OFF SITE EVENT VIP Ultra Lounge
Fully branded environment
Bar including cocktail waitresses serving mixed drinks
Couches and tables to enhance the VIP setting
Activities
Users have the ability to put on head phones to get the beats from the latest artists
Client Branding
Fully branded environment and step and repeat
Promoted via reskin, co-brands and flash panel

10. Jack in the box be an outlaw
SUPER SYNDI WIDGET
CAROUSEL OF FASHIONS
SUPER SYNDI WIDGET
Jack in the box be an outlaw
Single and Multi Video Functionality
Image Gallery of different Levi’s 501 Jeans
Custom Editorial Content
Social integrations
Share functionality promoting client’s custom hashtag(#LEVIS501) with pre- determined copy

11. SYNDICATION & DISTRIBUTION
CraveOnline will utilize various interactive products to distribute and syndicate custom content throughout our portfolio of sites
anchorcast
Sliver unit
Expandable anchor slides up from the bottom of the site
Fully branded video player
Single and multi video functionality
HTML 5 tablet compatible
Complete social experience
Prime position at the top of the site
HTML 5 Tablet compatible
Multi and single video capabilities
Social click outs
Simple animation in collapsed and expanded states
#LEVIS501 Twitter feed in expanded state

12. +5MM +1MM +15MM PROMOTION & AWARENESS
Massive awareness across CraveOnline Facebook & Twitter channels
Posts and shout-outs via social network profiles
Homepage panel touts of program across relevant CraveOnline sites
Nav bar promotion on CraveOnline
Mobile and social extensions for multi- platform reach
Rich media promotion and syndication
Reskins and co-brands running across CraveOnline
Facebook share tools on our custom hubs

13. MOBILE RICH MEDIA ADDITIONAL CREATIVE SOLUTIONS: COMBINATOR DEMO
MOBILE OVERVIEW
MOBILE RICH MEDIA
COMBINATOR
Cutting-edge and first-to-market mobile rich media executions
Combinator allows users to interact with a variety of fashion photo content
Swiper gallery lets users browse through photos to make unique styles unlocking videos from client via a full-screen and sleek gallery presentation
ADDITIONAL CREATIVE SOLUTIONS:
Mobile Animated Banner
Mobile Overlay
Mobile Countdown Clock
Mobile Anchor/Adhesion Unit
DEMO

14. The premium male lifestyle publisher
CRAVEONLINE’S MALE OFFERING
The premium male lifestyle publisher
Premium OWNED & OPERATED websites

15. 64% more time watching video than our competition
CRAVEONLINE AUDIENCE
ENGAGEMENT & CONSUMPTION
28.5M
698M
UNIQUE VISITORS
PAGE VIEWS
30% more pages
than our competition
65%
27+
MALE 18-34
PAGES TURNED
64% more time watching video than our competition
16.5+
12+
MINUTES SPENT
VIDEOS WATCHED
Source: comScore, Q3 2012

16. KEY TAKEAWAYS KEY TAKEAWAYS
Multi-tiered program catering to client’s music and style target audience (progressives, conventionals and urbanites)
Custom program integrations /alignment with lifestyle and music content
Fashion guide from trusted and well known editors
Top notch event coverage with unparalleled access
Offline event at client chosen Music Festival (SxSW or Winter Music Festival)
Sampling opportunities to maximize awareness for Levi’s 501 Jeans amongst festival attendees
Social Integrations
Creative and interactive social experiences
Social Media promotion across CraveOnline
KEY TAKEAWAYS
Syndication & Distribution
Creative solutions syndicated and distributed throughout key CraveOnline sites
High impact executions to create awareness for Levi’s 501 Jeans product and brand
Award-winning creative
Promotion & Awareness
Promotion across CR Facebook and Twitter pages
Homepage call-outs across key sites
Multi-platform reach

17. CRAVEONLINE’S MALE SITES OFFER THE HIGHEST REACH
COMPETITIVE COMPARISON
CRAVEONLINE’S MALE SITES OFFER THE HIGHEST REACH
**ADD TITLE IN BLACK HEADER: “THE PROGRAM”
23M
17M
13M
10M 3M
Source: comScore, Q3 2012

18. AWARD WINNING CREATIVE ACHIEVEMENTS
APPENDIX
AWARD WINNING CREATIVE
ACHIEVEMENTS
Best creative
Best in-banner video
Best video sponsorship
Cross video offline to online campaign
Best use of display advertising
TRANSFORMERS
RESIDENT EVIL
EA MMA

19. Andrew Fryer Senior Account Executive (310) 449.1890 x8201