1. Innovation and Inventions
Entrepreneurship 30

2. Choosing a venture
Entrepreneurs may seek a business venture in one of two ways:
Idea-Driven Enterprise
The idea an/or innovation or invention comes first.
Then you need to find if enough people actually want, need and would purchase it to earn a profit.
Market-Driven Enterprise
Look for existing opportunities where there is a need, or a want for a particular kind of product or service.
Follow trends in the market: tech, social, health, fashion, economy, political, legal…
Competition: does it exist, if so how will yours be different from competition….

3. Good Ideas Need to be innovative Satisfy a need or a want
No one has thought of before
Has never been made to work before
Satisfy a need or a want
Improvement/Enhancement
Ways to find new ideas?
How well do you observe?
Looking for patterns (food, fun, jot ideas down!)

4. Where do you look for new ideas
Where do you look for new ideas? START LOOKING AND THINKING ABOUT THINGS! RESEARCH! TALK! TAKE NOTES!

5. Observation Test
Take this test with a partner and discuss the results. What kinds of things are you good at observing? Not so good? With your partner, discuss techniques people can use to improve their observation skills.
Source: Pg. 91
If you were looking for an odd-numbered address, would you look on the north or the south side of the street?
What colour are the walls in the hallway outside your classroom?
How many cupboard doors are there in your kitchen at home?
How many places are there to buy coffee within 1 km of your school?
Describe what your teacher wore to class yesterday?
Name 10 things you can see from your locker.
About how many steps is it from one end of the school to the other?
Name one new business that recently opened in your community.
When you enter the mail office at school, does the door swing in or out?
Look carefully around your classroom. Name one feature of the room that you never notices before.

6. Kauffman Sketchbook – “The Itch”

7. What if? This? Or ThaT?
INVENTION
INNOVATION
Creation of something new (product or process).
By accident (silly putty).
Solution to a problem.
Not all inventors are entrepreneurs.
Some inventions do not make it to market.
Is a change to something that already exists.
By accident or by design
Often benefit from building on what inventors have already done.
Most innovations arise out of seeking a competitive advantage over another business.

8. Examples of Inventions
Examples of innovations
Velcro
Television
Radio
Internet
Toboggan
Tractor
Basketball
Lacrosse
Yo - Yo
Telephone
Kayak
Frisbee
Automobile
Birch Bark Canoe
Photocopier
Camera
Lie Detector
Helicopter
Cornflakes
Slinky
Hula Hoop
Zipper
Crayons
Electric Shaver
Coloured Ketchup
Instant Coffee
Cell Phone
Smart Phone
Smart TV
Pop-up Toaster
Tea Bag
Band-Aid
Disposable Camera
Digital Camera
Chocolate Chip Cookie
Roller Blades
Barbie Doll
Contact Lenses
Drive-in Theatre
Netflix
Cake ix
Canned Bear
Teddy Bear
Toyota’s Hybrid Car
Pez Candy

14. Home Innovations
house-into-the-jetsons-pad/

15. Canadian Inventors Basketball by James Naismith in 1891
Chocolate Nut Bar by Arthur Ganong in 1910
Electric Light Bulb by Henry Woodward 1874
Garbage Bag by Harry Wasylyk in 1950
Goalie Mask by Jaques Plante in 1960
Gramophone invented by Bell and Emile Berliner in 1889
Radio-Transmitted Voice by Reginald Fessenden in 1904
Snowblower by Arthur Sicard in 1925
Snowmobile by Joseph Bombardier in 1922
Standard Time by Sir Sanford Fleming in 1878
Television by Reginald Fessenden in 1927
Lawn Sprinkler by Real McCoy
5 Pin Bowling by T.E. Ryan in 1909
Ear Piercer by Thomas Ahearn 1882
Zipper by Gideon Sundback in 1913

16. Protecting your ideas
Entrepreneurship 30

17. IP Information Why should you have an intellectual property strategy?
2:52
How to register a trademark (Canada) … what is the difference?

18. Protecting your ideas
The hardest part can be coming up with a good idea, invention or innovation.
Once you come up with your idea, there are a number of ways to protect it so potential competitors can’t take advantage of it. Canadian Intellectual Property Office
Flash of Genius – trailer
In Canada there are several ways to protect your intellectual property.
Intellectual assets are what we call "intangible" assets. They include inventions, new technologies, new brands, original software, novel designs, unique processes, and much more. These assets have value in the marketplace very much like tangible assets, or assets that you can hold in your hand.

19. What to do? Protect: Patent/Copyright Decide to: License the idea
Franchise it
Produce it
Sell the rights to someone else

20. patents
A grant made by the government that gives the creator of an invention (product or process) the sole right to make, use and sell the invention for a set period of time.
Usually 20 years
90% of patents are improvements to existing patented inventions.
Fees associated to patents/Legal fees as well
Many businesses will try to get around a patent by making “improvements” on the existing product.
Patent Infringement - sue

21. copyrights Copyright provides protection for: Literacy works
Musical works
Artistic works
Software … creatopms
All Canadians hold the copyright to any original work they have created.
Copyright Act – can’t use without their permission.
Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time. (Wikipedia)
Footnotes/Endnotes/Bibliography
Today: Movies/Music/Piracy/Napster/Artwork-reproduce/sell

22. Trademarks
A trade mark can protect a combination of words, symbols, sounds or designs used to distinguish your goods or services from those of others in the marketplace.
Valuable b/c they have come to represent the reputation of the producer as well as the products that bear them.
Original Marks: are words or symbols that distinguish the wares or services of a specific firm or individual
Certification Marks: identify wares or services that meet a defined standard.
Distinguishing guises: refer to unique shape of a product or its package (ex: coke bottle design)

24. Mascots/characters/packaging
Cadbury loses five-year battle with Swiss rivals Nestle to trademark the colour PURPLE on its chocolate bars Read more:  Follow on Twitter | DailyMail on Facebook

25. Industrial design act
An industrial design is anything made by hand, tool or machine that has distinctive features, such as the shape of a chair or the decoration of the handle of a spoon.
One a design is registered the designer, called the proprietor, has exclusive rights to the design for a 10 year period.

26. Disputes and Court Cases
Tonnes!
Hangover 2 - tattoo

29. Mattel Inc. v. MGA Entertainment Inc
. Mattel Inc. v. MGA Entertainment Inc. Barbie was 42 years old when the exotic, puffy-lipped Bratz dolls Cloe, Jade, Sasha and Yasmin strolled onto the scene in Tensions escalated as the Bratz seized about 40 percent of Barbie’s turf in just five years. The Bratz struck first. In April 2005, their maker MGA Entertainment filed a lawsuit against toy powerhouse Mattel, claiming that the line of “My Scene” Barbies copied the big-headed and slim-bodied physique of Bratz dolls. Mattel then swatted back, accusing Bratz designer Carter Bryant for having designed the doll while on Mattel’s payroll. Bryant worked for Mattel from September 1995 to April 1998 and then again from January 1999 to October 2000, under a contract that stipulated that his designs were the property of Mattel.
In July 2008, a jury ruled in favor of Mattel, forcing MGA to pay Mattel $100 million and to remove Bratz dolls from shelves (an injunction that lasted about a year). But the two toy companies continued to duke it out. This April, in yet another court case, underdog MGA prevailed, proving that Mattel was actually the one to steal trade secrets. 2011
Read more: Give the gift of Smithsonian magazine for only $12! Follow on Twitter

30. Integrated circuit topography act
Electron integrated circuits or IC products that are configured and interconnected.
Give the creator exclusive rights for a period of 10 years after registration.

31. Quiz – Hand in ASAP Name Date
What is the difference between inventions and innovation?
List four places where entrepreneurs can gather ideas?
What is the name of the Canadian agency in charge of patents and intellectual property?
Define the following terms:
Patent
Copyright
Trademarks
Industrial Design Act

32. Canadian Hall of Fame entrepreneurs
William & Alfred Billes – Canadian Tire
Armand Bombardier – Bombardier
George Cohon – MacDonald’s Canada
Timothy Eaton – Eaton’s
K. C. Irving – Irving Empire
Lord Thompson – Hudson Bay & Thompson Empire
Wallace & Harrison McCain – McCain Foods
Ed Mirvish – Honest Ed’s
Frank Stronach – Auto Parts
Garfield Weston - Weston’s
Guy Laliberte & Guy Caron – Cirque du Soleil

33. Roles Manager Administrators Entrepreneur 4 components
Planning, assigning, implementation, evaluate
Administrators
Have none of the characteristics of an entrepreneur – their task is to ensure that the business continues to function smoothly
Day-to-day execution of repetitive tasks and assignments
Entrepreneur
Undertake initial risk, creativity, organizations, business plan, …
Need, want, opportunity

34. Role Demands of a Business Venture
Inventors
Play an extremely important role in developing new products and services
Self-motivated, strong commitment to success, cope with setbacks, work alone, reject the conventional way of doing things, desire to try things completely new
Must be prepared to face criticism, frustration, and disappointment
Poutine/snowmobile 1937 ?
Canadian Inventors inventors-who-changed-the-world
Fox 40 whistle - pea-less-whistle-story/
Concussions -

35. Roles
Innovator
Do not necessarily develop something entirely new or different, but may simply create an improved way of doing business
Ex: grocery shopping by phone/orders – innovators
Ex: Henry Ford did not invent the automobile but his innovative methods of _________________________________ revolutionalized the industry (lean approach).
Youth is on your side – new ways of thinking of things or how to do things.
(cars, keyboards, ads, clothing)