1. BRAND LICENSING IN THE DIGITAL ERA
CHARLES M. RIOTTO, PRESIDENT
INTERNATIONAL LICENSING INDUSTRY MERCHANDISERS’ ASSN. (LIMA)

2. BRAND LICENSING IN THE DIGITAL ERA
LIMA IS THE WORLD’S PRIMARY LICENSING TRADE ORGANIZATION
THE INDUSTRY’S MAIN SOURCE OF EDUCATION INFORMATION AND NETWORKING OPPORTUNITIES
OVER 1,100 MEMBERS IN 32 COUNTRIES
OFFICES IN CHINA, TOKYO, MELBOURNE, LONDON, MUNICH, MEXICO CITY AND NEW YORK

3. BRAND LICENSING IN THE DIGITAL ERA
LIMA’S WEBSITE IS THE PRIMARY PORTAL FOR GLOBAL LICENSING INDUSTRY NEWS AND INFORMATION.
Tani Wong, Managing Director,
LIMA China

4. BRAND LICENSING IN THE DIGITAL ERA
WORLDWIDE RETAIL SALES OF LICENSED PRODUCTS IN 2015
US$251.7 BILLION
+4.2%
WORLDWIDE ROYALTIES FROM LICENSED MERCHANDISE SALES IN 2015
US$13.9 BILLION
+7.8%

5. BRAND LICENSING IN THE DIGITAL ERA
Estimated Retail Sales of Licensed Merchandise in 2015 (in U.S. dollars)
1. UNITED STATES
$138.0 BILLION
2. UNITED KINGDOM
$13.1 BILLION
3. JAPAN
$ 12.0 BILLION
4. GERMANY
$ 10.2 BILLION
5. CHINA/HK
$ 7.6 BILLION

6. THE GLOBAL LICENSING INDUSTRY

7. BRAND LICENSING IN THE DIGITAL ERA
BRAND LICENSING IN THE DIGITAL ERA
Year over Year Retail Revenues by Property (Millions USD)
Property
2015 Retail
Sales
2014 Retail
YoY Change
Art
$ ,439
$ ,761
-18%
Celebrity
$ ,209
$ ,359
25%
Entertainment/Characters
$ ,245
$ ,938 6%
Collegiate
$ ,940
$ ,625
28%
Fashion
$ ,756
$ ,784
-3%
Music
$ ,816
$ ,360
19%
Non- Profit $
$ ,080
-15%
Sports
$ ,889
$ ,398
Corporate/Brand
$ ,820
$ ,109
-2%
Publishing
$ ,678
$ ,123
TOTAL WW
$ ,713
$ ,538
4.2%

8. (in millions US$)

9. BRAND LICENSING IN THE DIGITAL ERA
Year over Year Regional Retail Revenues
(Millions USD)
Region
2015 Retail Sales
2014 Retail Sales
YoY Change
US and Canada
$ ,362
$ ,107 4%
Western Europe
$ ,560
$ ,760 8%
Eastern Europe
$ ,479
$ ,621
-1%
LATAM
$ ,597
$ ,414
-8%
N Asia
$ ,482
$ ,951 7%
SEA/PAC
$ ,415
$ ,649
12%
ME/Africa
$ ,000
$ ,132
-3%
ROW $ $
-10%
TOTAL WW
$ ,713
$ ,538
4.2%

10. BRAND LICENSING IN THE DIGITAL ERA
THE IMPACT OF DIGITAL DISRUPTION AND CHANGING CONSUMER BEHAVIOR CONTINUES TO PERMEATE OUR DAILY LIVES. MORE THAN EVER, BRAND OWNERS NEED TO ENSURE THAT THEY ASSESS NEW OPPORTUNITIES FOR INNOVATION AND EXPANSION, AND REIMAGINE THEIR ICONIC BRANDS FOR TODAY’S WORLD.

11. BRAND LICENSING IN THE DIGITAL ERA
TODAY’S PANEL OF EXPERTS
Mr. Alex Lambeek, Chief Commercial Officer
Rovio Entertainment Limited
Mr. Makoto Asanuma, Managing Director / AM Business Unit, SP Business Unit / Chief PAC-MAN Officer
BANDAI NAMCO Entertainment Inc.
Mr. Don Anderson, Head of Kids & Learning Partnerships YouTube APAC

12. THE GLOBAL LICENSING INDUSTRY谢谢