1. A Good 4 U Training Session
Marketing Strategy
A Good 4 U Training Session

2. Objectives Seek potential investors
Investigate the firm Marketing Strategic Management Systems
Research the World Wide Web

3. Customer Requirements
Target health-conscious areas
Study traffic patterns in selected areas
Interview potential customer base for food preferences
Interview potential customer base for sports preferences

4. Meeting the Needs Use customer interview results to develop menu plans
Select a location with the greatest exposure
Use customer interview results to develop interior sports designs

5. Cost Analysis Miami costs have soared in the 3rd quarter
New York costs have remained steady