1. Marketing and Consumer behavior

2. The big questions
What Marketing has to do with Anthropology and what the Anthropologists do there? 
How do the anthropological insights in consumer behavior impact the anthropological theory? 
Why are "things" so important in human lives? 
What are some of the ethical issues for anthropologists in the field?

3. What Anthropology has to do with marketing?
…And what do they do there?
Salted Peanuts in Trinidad
Gerber Food in Japan
Consumer behavior can be viewed as an adaptive strategy shaping an individual’s quality of life.

4. Consumers and Anthropology
Marketing and consumption are important forces in human behavior ; understanding them is important in understanding the political economy and the world system.
Advertisers and marketing managers can use anthropological methods to get closer to the consumers and get greater understanding in consumer’s needs and product use.

5. Material Culture and Human Behavior
Artifacts: All physical objects that a cultural group produces and utilizes.
Anthropologists are interested in the type of exchange as well as the objects being exchanged
Understanding consumption is a key in understanding culture
Consumption: the process at work when consumers goods are created, bought, and used

6. Shopping? Social Shopping!

7. How would you describe me?

8. McCracken: Material Culture and Identity

9. Negotiating Identity : How loaded with meaning is a Barbie Doll?
Let’s talk about Barbie dolls!! What is a Barbie Doll? How old is Barbie? Have you ever had a Barbie? What do you think about Barbie dolls?

10. Resistance through Consumption
Why some products are more successful than others? New Coke vs. Classic Coke Localization vs. Globalization Trinidad case

11. Experimental Consumption
Consumption as an experience
Culture as consumption

12. It seems that anthropologists do a good job when it comes to marketing
It seems that anthropologists do a good job when it comes to marketing. Ethical issues???

13. Little Survey Based on your opinion, how is the class going so far?
What is something you like the most about our course?
What should we change?