1. Information Speech Audience Analysis Scholarly Content
Purpose
General and Specific
Audience
Analysis
Scholarly
Content
Source Credibility
Extemporaneous
Delivery

2. Audience Analysis Consider audience demographics
Learning Styles Theory
Audio – Hear
Speaker
Visual – See
Visual Aids
Kinesthetic – Touch/experience
Audience involvement
Real Pictures
Brain dominance
Right Brain – Pictures
Left Brain - Text

3. Audience Analysis Consider audience demographics Speaking Environment
Cultural diversity
Audience knowledge
Relevance of topic to audience
Speaking Environment
Noise = external, internal
Seating = room configuration
Audio-visual = check equipment

5. Introduction Opening with Impact
General Purpose = INFORM versus persuade
“How to” or “What is”
Open with IMPACT
Use audience in experience
Demonstrate your statistic or fact
90% audience retention
Connection, relevancy, interest
First slide = Create audience interaction to demonstrate important statistic

6. Opening Slide - Statistic or Fact and REAL pictures to reinforce audience experience and connection to topic
On On the weekend, it is estimated that 1 in every 3 drivers, on the road after 12 A.M. has consumed 2 to 3 alcoholic drinks prior to driving.

7. Thesis – Preview Main Points
“What I will speak about today”
Create thesis to connect opening with topics
“Today I will speak about…” a short description of specific purpose
“And, by end of my speech…” tell audience what they will learn and what they will gain if they listen = make the gain personal!
“I Speak about these 3 main points”
Create 3 main points = Organize a Map
Use Informative wording
Delivery components
ADD explanation of each main point
Use vocal volume for impact
Gestures = Point at titles

8. Drunk Driving Laws of Drunk Driving Costs of Drunk Driving
Florida laws
Costs of Drunk Driving
Short and long-term
Prevention of Drunk Driving
Steps to prevent

9. Content and Visual Aids (ELM)
Credible supporting Material
Pictures = Peripheral route worth 1000 words (beach)
Facts = Central route
Statistics – quantify vs. “many, most”
Paraphrase – concise wording (6X6)
4 Scholarly sources = qualified and cited during speech
PPT Design rules = “KISS” = 6 X 6 Rule
Simple background color
Real-life Pictures
Animate text = simple animations
On the weekend, it is estimated that 1 in every 3 drivers, on the road after 12 A.M. has consumed 2 to 3 alcoholic drinks prior to driving.

10. Child Abuse Causes and Prevention
What slide design rules does this slide break?
Child Abuse Causes and Prevention
Causes of Child Abuse
Unrealistic expectations of children
Lack of parenting skills
History of family abuse, stress and/or poverty
Prevention
Educational programs to teach caregivers coping skills
Educating the public so that they are able report abuse early enough for intervention to take place
                                
New York Daily News

11. Common Mental Disorders
What is right with this slide?
Common Mental Disorders
Understanding Abnormal Psychology; Sue, Sue & Sue, 1998
Phobias (24.6%)
Equal for Men & Women
Depression (17.1%)
Higher in Women
Alcohol Dependence (13.8 %)
Higher in Men

12. Use 4 Scholarly Sources Source Citations Primary Sources
Announce during speech
Qualify source credentials!
Credible and different
1 website
1 Journal
1 Expert
1 Book

13. Organization, Content, Closing
Clear Organizational Pattern
Transitions = Signpost
Visually – Side change, point to title
Verbally – Use volume = main points
Credible Content = Inform only!
Factual VS opinions = “Dangers of …
Statistical – 70% versus “most, many”
Conclusion = Summary
Primacy - Recently Theory
List of 3-4 important facts from 3 main point covered
Time = 5 to 6 minutes

14. Summary of Binge Drinking
Student example
Summary of Binge Drinking
3 to 5 times per week = college students binge drink
4 out of 5 = report binge drinking in fraternities
#1 = Health hazard for students
#1 = Cause of college drop outs

15. Extemporaneous Delivery
Formal Style
Slow Rate
Volume variance
“Vocalics” = Rate, pitch, inflections add to your source credibility
Nonverbal
Gestures
Minimal
Support text = Point
Eye contact = continuous

16. Pronunciation, Grammar Non-fluencies
Practice terminology
Grammar
Slang reduces credibility
Spell out acronyms
NO Non-fluencies
Uhms
And
You know
Like
And, stuff like that!

17. Delivery Movement = Use your Body
Gesture = Point to topics
70% Retention = See/Hear
Point and hold at important data
Body Movement
Entire zone of interaction
Minimal pacing, gestures
Source Credibility
Professional Dress
Self-confident posture
Formal vocalics

18. Source Credibility Trustworthiness Competence Overall Success
Establish audience relationship
Eye contact, relevant/friendly opening
Immediacy = interaction
Competence
Credible content/sources
Displayed topic knowledge
Overall Success
Attire = Professional
Extemporaneous delivery