1. Spokesperson profiling in P r ?
Quickies on Communication

2. Who is the spokesperson of a company

3. Who is a spokesperson?
A spokesperson is the person interfacing with the media and general publics on behalf of a company
He becomes representative of what the company or entity embodies
He is responsible for communicating the right messages to stakeholders
Typically he is also the head of the company as in Chairman or CEO or MD

4. Should the spokesperson work on a public image?

5. Does he need to be a public figure
Profiling him or her in the right manner that is in line with the vision of the company is also called Spokesperson profiling
A spokesperson is one who needs to be on top of media trends so that he can respond to any situation in a manner that benefits his own company
Mr Narayanamurthy of Infosys, Mr Richard Branson of Virgin Group and Bill Gates of Microsoft are classic examples

6. How we could help you

7. how we can help you
Understand the strengths of a spokesperson and Counsel him according to his comfort areas
Spend quality time in briefing him on how the media operates
Take spokesperson through a Media Training module if necessary
Explain dos and don'ts of media engagement

8. Identify the right positioning
Ensure the individual is positioned in the right manner in the media with adequate thought leadership
Target media features for the spokesperson with suitable industry peers and other industry heads that complement the individuals image and the company's
Look for a balance of soft profiling and corporate profiling to project a well rounded image of the person

9. Thank you Hope to hear from you soon!!
For more information:
Star Squared PR
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