1. 5. Social Networks 78

2. Creating Your Social Networks
People
Objectives
Strategy
Technology 79

3. By Integrating Social Media Into Your Business You Can:
Establish a reputation.
Build trust.
Create an opportunity for you to influence people’s decision.
Create an awareness of your brand through appropriate communications about what you do. 80

4. Social Network
A social network focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. 80

5. Commoncraft Social Networking Video

6. 81

7. Who’s Using It? Largest online business network Web site
More than 175 million users in 200 countries
Average age of LinkedIn® member is 41.
Users over 45 account for more than 31% of its user base. 82

8. Getting Started The headline needs to attract the eye of the reader
Ask clients to write recommendations
Include education, certifications, awards, prior employment, and special skills 83

9. Best Practices Be choosy Make recommendations
Engage in groups and discussions
Consider applications 84

10. facebook 87

11. Getting Started
1. Basic Information 2. Profile Picture 3. Education and Work 4. Philosophy 5. Arts and Entertainment 6. Sports 7. Activities and Interests 8. Contact Information
WHO: 87

12. 90

13. Tempting to fall prey to the “numbers” game
Less is more!
WHO: 92

14. Content—What to Share and Not to Share
Avoid blatant commercialism
Don’t spam your network
Focus on the relationship building
WHO: 93

15. Best Practices for Engaging in Conversation
Listen
Engage in conversations— Comment, “like things,” poke them, engage in games
Establish a reputation
Build trust
Create an opportunity for you to influence their decision
WHO: 94

16. 102

17. How It Works
Twitter is social network where updates are processed in real time.
Twitter asks, “What’s happening?” and users are given 140 characters to respond.
WHO:
102

18. Finding People to Follow
Existing friends on Twitter
People your friends are following
Local people
People with common interests
People you find funny, interesting, smart, or forward thinking
News services or businesses that share information
Consider following fellow REALTORS®, your REALTOR® board or association, and NAR
WHO:

19. Conversations on Twitter—The Basics
@ mentions:
Creates a link to that person’s Twitter profile in your tweet; and
Ensures that the person will see the tweet because Twitter notifies that person when he or she is “mentioned.”
WHO:
107

20. Conversations on Twitter—The Basics
@ replies:
Clicking the “reply” button under a tweet automatically starts your next tweet, addressing whoever sent it.
It also will allow you to follow a conversational string.
WHO:
109

21. Conversations on Twitter—The Basics
RT (retweet):
Sending a RT or retweet is the act of sharing somebody’s tweets with people who follow you.
WHO:
110

22. Conversations on Twitter—The Basics
# (hashtag):
Hashtags are a way of organizing discussion topics
Enjoying the #phillies game #mlb #openingday
WHO:
110

23. Twitter Do’s
Complete your bio with a link to your blog or Web site
Start conversations.
Find and connect with local users and/or people
Share valuable information.
Respond when people send you @ messages or Direct Messages
WHO:
111

24. Twitter Don’ts
Spam people by sending them messages to follow your links.
Use automatic direct messages.
Protect your tweets. (Otherwise, how will you meet new people?)
Talk only to fellow real estate practitioners.
WHO:
111