2. Today, saving neon signs, documenting diners, and doing research on the nations' first highways is almost mainstream. But in 1977, it took a rebellious group of forward thinking historians, architects, and others to originally put forth the value of these elements that they called “Commercial archeology.”  

3. The mission of the SCA is to recognize the unique historical significance of the 20th-century commercial built environment and cultural landscapes of North America, emphasizing the impact of the automobile and the commercial process. To this end, the SCA will carry out projects of documentation, education, advocacy, and conservation to encourage public awareness and understanding of these significant elements of our heritage.

4. PAST EVENTS North Jersey Diner Tour & More
NYC Metro 2015   Fun in the Sunshine City
St. Petersburg, FL 2014   Wildwood Daze
Wildwood, NJ Odyssey In The Ozarks
Fayetteville, AR First bi-annual conference
Philadelphia, PA 1979

5. How WE communicate with YOU
SCA Journal
SCA Road Notes

6. How WE communicate with YOU
Facebook

7. Our Facebook Fans

8. Advocacy Falling by the Wayside
The “Diving Lady” is an animated, three-part neon sign of a woman diving into electric blue water. A local landmark in Mesa, Arizona, she could be seen making her plunge at least two miles in each direction from her home at the Starlite Motel on Main Street. But October 5, 2010, a severe storm sent her crashing to the ground, shattering the sign’s neon and twisting its metal.
The recently formed Mesa Preservation Foundation is working with the owner and
a neon sign shop to restore the sign. . .

9. Advocacy
The restoration will be costly—$60, ,000. Already the middle figure of the sign has been restored and is on display at a Mesa shopping mall.
The foundation is hoping national attention will help fundraising to complete restoration and reinstallation of this famous lady. As part of the 2011 Falling by the Wayside listing, the Society for Commercial Archeology is contributing $250 to assist the restoration.
Mesa, Arizona

10. UPCOMING EVENTS SCA 40th Ruby Anniversary Conference and Tours
The Great American City : Cincinnati, Ohio
OCTOBER 2017

11. THANK YOU