1. CHULA VISTA BAYFRONT Implementation Update Presentation
Society for Marketing Professional Services (SMPS)
January 22, 2014

2. PRESENTATION Overview of Chula Vista Bayfront Project 2013 Activities
CHULA VISTA BAYFRONT IMPLEMENTATION
TODAY’S
PRESENTATION
Overview of Chula Vista Bayfront Project
2013 Activities
2014 Milestones 2

3. Chula Vista
Bayfront Master Plan N

4. MASTER PLAN CREATION Planned by Port and City of Chula Vista
BACKGROUND
MASTER PLAN CREATION
Planned by Port and City of Chula Vista
Collaboration with Pacifica Companies
Driven by community input
500+ acre waterfront planning effort

5. North Interstate 5 Interstate 5 Sweetwater Marsh
E Street
H Street
L Street
F Street
J Street
Interstate 5
Mixed Use/ Commercial/ Parking Structure
Public/
Quasi-Public
Interstate 5
Office
Mixed Use/
Commercial
Hotel/Office
Park
Industrial Business Park
RV Park/ Campground
Seasonal Wetland:
14.7 ac
Hotel/
Cultural Retail
Park
24 ac
Bay Blvd
Residential
Nature Center parking
Industrial Business Park
Park
RV Park
Sweetwater Marsh
Signature Park:
21 ac
Park
Retail (around harbor)
Buffer:
41.1 ac
Park
Resort
Conference Center
Buffer:
25 ac
Harbor and Marinas
Chula Vista Nature Center
Existing Boat Yard
Park
Harbor Park:
25 ac
South Bay Salt Ponds
Wildlife Reserve
San Diego Bay
North

6. CHULA VISTA BAYFRONT IMPLEMENTATION
2013 ACTIVITIES
Analyze market for proposed Bayfront uses (hotel, retail and industrial)
Estimate Infrastructure Costs
Develop Initial Phasing and Product Mix
Coordinate with Bayfront Cultural and Design Committee
Develop Branding and Marketing Strategy 6

7. 2014 MILESTONES H Street Extension
CHULA VISTA BAYFRONT IMPLEMENTATION
2014 MILESTONES
H Street Extension
Adopt Natural Resources Management Plan
Approve Bayfront Design Guidelines
Release RFQ and RFP for Hotel and Conference center
Close Land Exchange between Pacifica and Port
Complete demolition of the South Bay Power Plant 7

8. Chula Vista Nature Center
CHULA VISTA BAYFRONT IMPLEMENTATION
E Street
F Street
H Street
I Street
Interstate 5
H Street Extension
Interstate 5
Bay Blvd
Bay Blvd
Marina Pkwy
Sweetwater Marsh
Marina Way
Sandpiper Way
Chula Vista Nature Center
South Bay Salt Ponds
San Diego Bay
Wildlife Reserve
H STREET EXTENSION PROJECT N
PROJECT AREA

9. H STREET EXTENSION PROJECT
CHULA VISTA BAYFRONT IMPLEMENTATION
H STREET EXTENSION PROJECT 9

10. Chula Vista Nature Center
CHULA VISTA BAYFRONT IMPLEMENTATION
E Street
F Street
H Street
J Street
Interstate 5
Interstate 5
35 acres
97 acres
Bay Blvd
Marina Pkwy
Sweetwater Marsh
Marina Way
Chula Vista Nature Center
South Bay Salt Ponds
San Diego Bay
Wildlife Reserve
PACIFICA LAND EXCHANGE N
PROJECT AREA

11. CHULA VISTA BAYFRONT IMPLEMENTATION
2014 PACIFICA MILESTONES
Submit Design Review Application for first phase of development as well as development guidelines for the whole Pacifica project
Go to City Council/Planning Commission for Design Review Approval
Begin street work with the goal to break ground on the first increment of residential development in a couple of years. 11

12. 12

14. 14

15. CHULA VISTA BAYFRONT IMPLEMENTATION
QUESTIONS? 15