2. Vision
To be recognized as the leader in the development and supply of innovative and sustainable athletic footwear.

3. Mission
Ching Luh’s empowered employees develop and manufacture innovative athletic footwear. Through the use of sustainable and efficient processes and practices, provide competitive advantages to it’s customers.

4. Vision & Mission for adidas-Group Division
Vision – To be the global athlete service partner for adidas-Group.
Mission – Leverage our innovation, development, customization and speed capabilities and strengths to offer leadership service for adidas and Reebok athletes.

5. Created by our founder, Mr. Su Ching Luh in 1986
Business Philosophy
Prudent management based on creative methods
Strict control to ensure precision
Sustainable development emphasizing on environment friendliness
Community focus to enjoy common prosperity
Safe workplace by caring for employee well- being
Workforce development to supply future leaders
Pragmatic responsibility in assuming social obligations
Maximize shareholder value and share the benefits
Created by our founder, Mr. Su Ching Luh in 1986

6. History
1969
Funded in Tainan and named after our founder Mr. Ching Luh Su.
To satisfy the demands for PVC shoes and footwear brands, incl. Brooks, Jox, NIKE and Puma.
1974
Produced high-end running shoes for Mizuno and golf footwear for FootJoy.
To grow with our customers, expanded facility in Fujian, China.
1985
Avia
1987
Reebok
1993
adidas
2004
NIKE
To provide the diversification for our customers, expanded facility outside Fujian region.
Long An, Vietnam
2007
Tangerang, Indonesia
1970s
1980s
1990s
2000s
2010s
To align with customers’ global sourcing strategy, kept building new and upgrading existing facilities.
2010
Built 2nd but 1st LEED Gold certified athletic footwear factory in Indonesia for NIKE.
2011
Built 2nd facility in Indonesia for adidas.
2012
Built 1st facility in Vietnam for adidas.
To better service our customers, kept strengthening our development capability and building manufacturing infrastructure in China.

7. Organization Communication & Public Affairs Finance NIKE Business
Division
adidas/Reebok
FootJoy
Mizuno
Board of Directors
Chairman
Vice Chairman
Office of Chief
Executive Officers
& President
Share Holders

8. Production Facilities - China
CLU Mawei – adidas (1993)
Bounce, Cleated & domestic
CLU Lianjiang – adidas (2003)
Football, Basketball, Running, Training, Golf, mi adidas, Porsche Design
Chemical – all brands (1989)
Gushan
Rubber, injection EVA, compression EVA
FLU – Reebok (1989)
Running, Walking, Training, Dance, Yoga, Lifestyle, Your Reebok
Mega Union – Mizuno (1989)
Mawei
High-End Running

9. Production Facilities – Vietnam & Indonesia
VH – NIKE (2005)
Running, Training, Young Athlete, NSW, and Action Sports
FLU – Mizuno (2006)
High-end Running
V2 – NIKE (2013)
Production started in Mar 2013
Start producing for NIKE in Mar 2016
CLI – adidas (2008)
Football, Basketball and Running with all complexity
JV – NIKE (2010)
Running and Young Athlete
CLI2 – adidas/Reebok (2012)
Business operations consolidated into CLI in Jun 2015