1. VISUAL AND PLASTIC LANGUAGES
BY YOLANDA SANCHEZ

2. SUMMARY What is an image? Image as a visual language.
Communication elements.
Communication funtions.
Kinds of Images.

3. Why are pictures like texts?
If something is used for the same…..
it has the same elements,
And even it has the same purpose…
Isn't it the same?

4. WHAT IS AN IMAGE? Butterfly
It is the representation of things out of reality.
Butterfly

5. IMAGE AS A VISUAL LANGUAGE
Images communicate and express themselves through the visual language. Visual communication can transmit events and ideas.
WHAT ABOUT my words,
about a novel,
about a poetry.....?

6. COMMUNICATION ELEMENTS
The sender
The channel or medium
The message
The code
The purpose
The receiver

7. Think about a canvas,
a sculpture, a comic,
a map...
and even about that poster...
that is in front of you.

8. It is the person who creates an image in order to communicate.
1. Sender
It is the person who creates an image in order to communicate.

9. It is the vehicle or means used to transmit the information.
2. The channel or medium
It is the vehicle or means used to transmit the information.

10. It is the content of the image- its information.
3. The message
It is the content of the image- its information.

11. They are the rules and norms that make the message understandable.
4. The code
They are the rules and norms that make the message understandable.

12. It is the reason why the message has been created.
5. The purpose
It is the reason why the message has been created.

13. It is the person who decodes the message to understand it.
6. The receiver
It is the person who decodes the message to understand it.

14. From the sender to the user
Purpose
Sender
Receiver
Medium
Message
Code

15. COMMUNICATION FUNCTIONS
Informative
Aesthetic
Exhortative
Expressive

16. what are they for?:
a map,
a graphic novel,
a painting,
a toilet pictogram;
a cd cover....
????????????

17. Content is transmitted in an objective way.
1. Informative
Content is transmitted in an objective way.

18. Images communicate mainly beauty and harmony.(Mainly art)
2. Aesthetic
Images communicate mainly beauty and harmony.(Mainly art)

19. 3. Exhortative
They try to persuade the receiver to do something, to buy a product, to believe an idea or to do a task.

20. 4. Expressive
The sender tries to express feelings and sometimes images stimulate the receiver’s feelings.

21. PICTURES = COMUNICATION
NOW, DO YOU REALLY UNDERSTAND WHY….
PICTURES = COMUNICATION
??????????

22. KINDS OF IMAGES
Still image
Sequential image
Moving image

23. A still image is a single static image, as opposed to a moving image.
We use these images in:

24. Painting

25. Drawing

26. Photography

27. Sculpture

28. Signs

29. Logos

30. Architecture

31. Graphic, Industrial and Fashion design

32. Maps and plans

33. Instructions

34. 2. Sequential image
It is a succession of images that make up a sequence with meaning. It represents the passage of time through them.
We use these images in:

35. Comic-Strips

36. These types of image show reality through movement.
3. Moving images
These types of image show reality through movement.
We use these images in:

37. Television

38. Video

39. Cinema

40. Computer animation

41. Some interesting links:
What is Visual Language?
Visual Languages
The Language of Design
Visual language - Wikipedia, the free encyclopedia

42. MORE AND MORE PICTURES....

47. THE END