2. WEBINAR Prepare For The Rise Of Intelligent Agents
Jennifer Wise, Senior Analyst
December 5, Call in at 12:55 p.m. Eastern time

4. Agenda What is an intelligent agent?
How will they impact brand-customer relationships?
How do you craft a strategy to prepare for success?

5. Agenda What is an intelligent agent?
How will they impact brand-customer relationships?
How do you craft a strategy to prepare for success?

6. Your delivery has arrived.
Image source: Digital Zen (

7. Intelligent agents: Personal digital concierges that know the user and her data and are discerning enough to interpret her needs and make decisions on her behalf.

8. Early-stage intelligent agents have arrived
Source: The Rise Of Intelligent Agents Forrester report

9. And they are just getting started
Image source: Best Buy (

10. Agenda What is an intelligent agent?
How will they impact brand-customer relationships?
How do you craft a strategy to prepare for success?

11. Customers are overwhelmed by digital connections today.
Image source: iStockphoto (

12. 30 billion
Image source: iStockphoto (

13. And IAs have arrived to the rescue
Source: The Rise Of Intelligent Agents Forrester report

14. Intelligent agents help by:
Making tasks easier to accomplish.
Sending information in advance of a need.
Surfacing only relevant content.
Offloading decisions.

15. Intelligent agents will capture critical brand interactions.

18. Prepared brands will improve consumer access:
Beyond current reach
More relevant
Difficult for competitors to enter

19. Unprepared brands risk being disintermediated as intelligent agents:
Filter their brands out.
Control audience data.
Steal some customer loyalty.

20. Agenda What is an intelligent agent?
How will they impact brand-customer relationships?
How do you craft a strategy to prepare for success?

21. Three models help you leverage intelligent agents.
Image source: MAG Bookkeeping (

22. 1. Open
Source: The Rise Of Intelligent Agents Forrester report

23. Siri finds and serves up restaurant recommendations

24. 2. Partnership
Source: The Rise Of Intelligent Agents Forrester report

25. The Kayak Alexa skill creates a gateway for travel
. . . search hotels in Cancun.
. . . track a flight.
. . . where can I go for $400?

26. 3. Autonomous
Source: The Rise Of Intelligent Agents Forrester report

27. Instacart delivers value through Google Now

28. Patrón delivers a tequila connoisseur to the home
. . . what can I make with Patrón Silver, club soda, and limes?
. . . what cocktails are good for entertaining?
. . . I’m in the mood for a spicy margarita.
Image source: Digiday (

29. Which do you pursue?
Image source: BehaviourBuddy (

30. The right strategy depends on your current strengths
Brand loyalty
Digital commitment
Data insights

31. Use your strengths assessment to determine a strategy for intelligent agents
Source: The Rise Of Intelligent Agents Forrester report

32. As intelligent agents continue to rise, keep in mind:
Intelligent agents are coming.
Be prepared.
Don’t boil the ocean: Pursue the right approach for your company.
Continue to own the moments while you can.

33. Jennifer Wise