1. Understanding macro and micro environments
Unit 1: Marketing
Understanding macro and micro environments
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2. Objective
Understand how macro and micro environmental factors influence marketing decisions and strategies
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3. Why do we use PESTLE?
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HND/HNC Business

4. Macro environment factors: PESTLE analysis
Q: What does ‘pestle’ stand for?
POLITICAL
ECONOMICAL
SOCIO-ECONOMICAL
TECHNOLOGICAL
LEGAL
ENVIRONMENTAL
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5. Example of application
UNISON case study
UNISON info power point
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HND/HNC Business

6. Application to your organisation
You are to choose an organisation and complete a PESTLE analysis
You will discuss your research in next weeks session
26/05/2018
HND/HNC Business

7. Exercise 1
With a PESTLE analysis, what kind of information and data would a marketing function be looking at for each of the letter categories?
How would this information/data help them?
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8. Further research Course book chapter 4
In particular, read/research the in depth contents of the PESTLE
Marketing concepts and strategies; Sally Dibb et al; pages
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