1. Case Forked River Brewing Co.
Case assignment questions
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2. Read the case material and answer to the following questions
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3. 1. How has the beer industry in North America evolved over time
1. How has the beer industry in North America evolved over time? In which phase of the industry life cycle is the North American beer industry today?

4. 2. Why have small breweries been able to enter a market dominated by large, resource-rich corporations? Why did the craft beer movement begin in the United States?

5. 3. Conduct “five forces” analysis of Forked River (use bullet points)
Supplier power ..
Buyer power
Threat of substitutes …
Barriers of new entrants
Intensity of rivarly:

6. 4. Conduct a PEST analysis of Forked River (use bullet points)
Political factors ..
Economic factors …
Social factors
Technological factors

7. 5. Conduct a SWOT analysis of Forked River (use bullet points)
Streghts: …
Weaknesses:
Opportunities:
Threats:

8. 6. Based on your analysis of the evolution of the beer industry in North America, what are the prospects for small, independent craft breweries?

9. Bonus question: What should Forked River do next?