1. La Rural

2. La Ond@ Rural Africa, 2001, ICTs and rural radio
Latin America, 2004, La Onda Rural
What has happened since Quito
An invitation...

3. La Rural

4. Who is Online? World 606 millones Why La Ond@ Rural?
América del norte - 182
Europa - 190
Asia - 187
América Latina - 33
Africa - 6
Medio Oriente - 5 1% 5% 1%
31%
62%

5. Online
Not online

6. Since Quito… Reviewed the conclusions
Drafted a first draft strategy document with guiding principles and strategic actions
Four immediate actions
Begun a consultation process

7. Guiding principles I
Strategic role of information and communication in development
Radio is low cost accessible, flexible, local. In combination with new ICTs it can play a fundamental role in bridging the “rural digital divide”

8. Guiding principles II
Rural development initiatives must respond to demands articulated by the communities
Articulation requires information & communication
The combination of radio and new ICTs has a strategic role to play in rural communication

9. Strategic action areas
Research
Resources
Capacity development
Visibility, institutional development, linkages

10. Research “State of the art” of rural radio and of new ICTs
Technologies for rural radio production and exchange of programmes and information
Public policies to support rural radio and ICTs

11. Resources
Make existing resources available - training materials, methods, expertise, programmes…
Produce toolkits (production, policy intervention, training, research, technology…)
Rapid response service

12. Capacity development
Develop training methodologies and materials for rural communication
Test and apply methodologies making use of new ICTs to support training initiatives, including distance learning and mentoring

13. Visibility, institutional development, linkages
Support existing and new networks and production centres
Establish spaces and mechanisms for linking rural communication projects, policy makers and donors

14. Immediate actions Strategy and plan of action
Research project - to understand rural radio in LA
Communication tools to support the initiative
Rural communication policy toolkit
Consultation

15. La Rural