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(Title) A brief and entertaining description of yourself
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(Problem/Opportunity) What pain is your prospective customer feeling
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(Value Proposition) Description of your company
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(Underlying Magic) Description of your product
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(Business Model) You’re Target Market (Customer Profile)
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(Go-To-Market Plan) The Market Research Analysis (Unit 2 Part B)
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(Competitive Analysis) Your Trading Area
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(Management Team) The Proposed Location of your business or headquarters
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