1. ACA Session #7: Airport Events
An Overview to Ensure Success
This PowerPoint Template incorporates Master Slides—meaning that a master layout controls the look of the entire presentation. There are 4 master slide layouts—a title layout (shown here), a one column layout (slide 2), a two column layout (slide 3), and a 2 column layout with titles above (slide 4). When you insert a new slide, you are given these 4 “master layout” choices. To change the Department and Division titles, please see the instructions on slide 2.
James E. Jenkins
Director of Airports – San Bernardino County
September 14, 2017

2. Promote Your Airport / Be Professional / Expert
Develop Key Taking Points / 2 Minute Overview
Engage Your PIO / Public Relations Firm /Community Outreach
Get Ahead of Developing Issues / Your Message
Be A Part of the Community
Understand the Local Airport Culture / Adapt
Ensure you have developed a good working relationship with your Legal Counsel
Invest In Your Counsel’s Education / Send to Aviation Industry Training
Educate Your Elected Officials / You are Staff / You Are Continuity
When you change the information (Department and Division) on each of these 4 default master slides, your presentation will automatically change to reflect it. **Please be sure to change the information on each of the 4 master slides.**

3. Promote Your Airport / Be Professional / Expert
Understand the Value of Time and Money / Business Acumen / Sophistication
Permits and Entitlements / CEQA Document That Covers Your Location As A Venue
Restroom Facilities / Hand Washing
Cooling Stations / Water
Outside Agency Participation
Public Health
Host and Conduct a “Jump Start” Planning Session with all interested parties
Police
Fire
Private Security
Local Traffic / Cal Trans / Parking Services
Emergency Services / Ambulance Services / Emergency Transport
Local Entitlement Agency or Department
Planners and Event Sponsors / Known Participants
Vendors
Key Stakeholder Tenants
Engage Your Economic Development Agency/Department
Use Your Affiliations / Mentors
Recognize that your Tenants are typically experts at delivering a particular product or service, however, many may be woefully ill-prepared to manage business. Have resources at the ready.
Screen prospective tenants and event sponsors, conduct your research and perform your due diligence.
Secretaries of State are Good Friends…..!!!!
Contact Previous Business Affiliates

4. Develop Fee and Pricing Structure / Documents
Codify and Adopt A Published Fee Structure
Develop Your Lease and Permit Documents
Use an Event Registry Service
Presale / Presale / Presale…..!!!!
Contingency / Rain Date

5. Television Commercials Civic / Rotary Events
Activities
Traditional Events
Air Shows / Air Faires
Regional Aviation Events (Routinely Showcase The “Sounds” Associated with General Aviation)
Military Outreach / Guard and Reserve Activities
Young Eagles
Flying Clubs
Scouts/Boys and Girls
Royal Rangers
Civil Air Patrol
Schools – JROTC & ROTC Programs
Education / Higher Learning Affiliations / Vocational
Antique Aircraft Display Days – Formal State/County Recognized Program
Certificate Program
Photo Shoots
Bill Boards
Magazine Spreads
Television Commercials
Civic / Rotary Events
As An Off Site Training Venue
Registrar of Voters – Polling Place

6. Activities Farming Activities Major Community Events / Location Driven
Sod
Other Non-Bird Attractant Activities
Host A Composting Giveaway
Nursery
Major Community Events / Location Driven
Taste of Chino / Example / 50k SF Venue
Proms
Dances
Parking
Carnivals
Police, Fire Training / Motorcycles
Disaster Staging / Base of Operations
Integrate Airport Environs Into Regional Emergency Response Program
Short Term Storage Activity
Containers
Vehicles
Equipment

7. Questions……????
Your Turn…..!!!!