1. ScholarWorks in Seven Minutes
Charlotte Roh
Scholarly Communications
UMass Amherst Libraries

2. Sound familiar?

3. Global access

4. “The OA advantage is greater for the more citable articles, not because of a quality bias from authors self-selecting what to make OA, but because of a quality advantage, from users self-selecting what to use and cite, freed by OA from the constraints of selective accessibility to subscribers only. It is hoped that these findings will help motivate the adoption of OA self-archiving mandates by universities, research institutions and research funders.”
- Gargouri Y, Hajjem C, Larivière V, Gingras Y, Carr L, et al. (2010) Self-Selected or Mandated, Open Access Increases Citation Impact for Higher Quality Research. PLoS ONE 5(10): e doi: /journal.pone
CITATION IMPact

5. Competitors!
UMass
IMPact

6. your Work Top Downloads 1682 STEMTEC Evaluation Report For Year 4
709 A Modified Model of College Student Persistence: Exploring the Relationship Between Astin's
Theory of Involvement and Tinto's Theory of Student Departure
238 Diversity among Equals: Educational Opportunity and the State of Affirmative Admissions in New England
125 Improving Higher Education Through User-inspired Research: Findings from Multi-national Needs Assessments
107 The Role of Higher Education in Promoting Stability in Afghanistan
Competitors!
your
Work

7. What can be included? Questions?
Faculty publications, presentations, conference papers, posters, handouts and educational materials
Data from research centers and outreach programs
Material from conferences, workshops, talks, and other events
Journals - faculty, graduate, and undergraduate
Go to
or contact to start the process!
Questions?

9. Secret slides
For Librarians

10. How Does this work?
We ask faculty to send us their headshot, CV, and a line or two that gives library staff permission to upload on their behalf.
We look up each published work on SHERPA/RoMEO and on publisher websites.
If a policy can’t be found, we ask publishers for permission.
We upload the items that are permissible to upload.
We ask faculty to give us pre-print or post-print versions of their work to upload.
Sadly, this is usually where things end.

11. Open Access: Where is UMass Amherst?
RESOLUTION
The Research Library Council recommends that:
WHEREAS the University of Massachusetts Amherst’s longstanding commitment to the free and open publication, presentation and discussion of research advances the interests of the scholarly community, the Faculty individually, and the public, and
WHEREAS the costs of commercially published scholarly journals are continually rising at rates greater than the rate of inflation and higher than the rate of UMass Amherst budget increases, and
WHEREAS the activities of the publishers of these journals directly depend upon the continued participation of faculty at UMass Amherst and similar institutions acting as editors, reviewers, and authors, and
WHEREAS a lasting solution to this problem requires not only interim measures but also a long range plan, and
WHEREAS publication in open access journals and repositories is an increasingly effective option for scholarly communication,
THEREFORE, BE IT RESOLVED that the University of Massachusetts Amherst Faculty Senate:
1. Encourages faculty to become familiar with the pricing and business practices of journals and journal publishers in their specialty, and to support journals and publishers whose pricing and accessibility policies promote broad and continuing access to scholarship.
2. Urges faculty, especially tenured faculty, to exert a positive influence on the direction of scholarly publishing through the choices they make in the submission of papers, the commitment of time to refereeing activities, and participation in editorial work.
3. Encourages faculty and UMass Amherst to support new models for scholarly publishing, including open access journals and archives, disciplinary and institutional repositories and other approaches that enhance the broad dissemination of knowledge while preserving peer review and excellence in scholarship.
4. Urges faculty to consider carefully the copyright provisions of their contracts with publishers, in order to allow them greater freedom to disseminate their work and thereby maximize the impact of their scholarship.
5. Calls upon the UMass Amherst faculty and administration to consider these issues in the evolution of the promotion and tenure system.
MOVED 39-07: That the Faculty Senate endorse the recommendations of the Research Library Council and encourage faculty, librarians, staff, and administrators to be supportive of new and innovative models of scholarly communication and utilize these options whenever possible.

12. Questions for Outreach
What is the institutional repository?
Simple answer: It’s a place where UMass Amherst people can upload and view their work.
Who is the audience?
Faculty
Graduate students
Undergraduates
Affiliated organizations
Pioneer Valley & global community
…so basically, everyone.
These are two basic marketing questions: What’s our product? Who is our customer?
And in some ways these questions reflect the basic push and pull of the library.
What is the library? It’s a place where you can get information/knowledge.
Who is the audience? Everyone. But the library is more than that, and the audience is more complex than that too.
Even within the category of “faculty” you have librarians, tenured, un-tenured, adjuncts, maybe teaching graduate students.
Every audience is going to be different. So maybe a better question is “What is the institutional repository for this department?” But before we get into the segmentation of markets and targeting the different slices of the UMass Amherst community, let’s take a step back and understand three major things: (next slide)

13. Identify Strengths – WHY the IR?
Libraries are trusted members of the academic community.
Libraries are committed to long-term digital archiving and preservation.
Institutional repositories are trusted by search engines because
Librarians know how to do metadata.
They are affiliated with a trusted institution.
Open access leads to greater impact.
How does the UMass Amherst IR meet those missional needs?
The things I’ve listed here are general points, but what it comes down to is that these are the library’s strengths. I have people ask me all the time, what about Academia.edu or ResearchGate? I think all those social networking sites are fantastic and academics should engage with them just they engage on Twitter-Tumblr-Facebook-Pinterest. But at the end of the day they are social networking sites that are owned by commercial vendors.
The UMass Amherst libraries is not going to sell your data, we know what we’re doing, and we’re committed for the long haul in your academic success. And there are things that we can do, like tie the number of downloads to the annual faculty report or promote authors with high download counts, to reinforce the tangible benefits of he repository.
Taken by Charlotte Roh, 12/8/14

14. From the Special Collections & University Archives of the UMass Amherst Libraries

15. Some specific strategies
Ask department chairs if you can present at faculty meetings.
Identify existing journals and publications that don’t have an online presence.
Identify existing research centers, workshops, seminars, and conferences that would like to archive their work.
Tell amazing people that everyone should know about them!

16. We are on the 19th floor of the W.E.B. Du Bois Library.
Come visit us!