1. How to use this template
Purpose:
To help you develop an impactful presentation.
Please Read:
Top tips for successful Knowledge sessions (Slides 2-4)
Please use as a template:
Introduction: Slides to introduce yourself, company, and topic (Slides 6-10)
Main Body: Slides to help you create your presentation (Slides 11-19)
Wrap-up & QA : Closing slides (Slides 20-22)
Please use components from:
Template use guidance, ServiceNow icon library: (Slides For reference, may delete)

2. Note: Please read the notes section for guidance on using this slide.
Tell your story!
A successful Knowledge presentation generally follows this structure
Introduction
(5 min)
Main Body
(30 min)
Wrap Up
(5 min) & QA (10 min)
Agenda
Who?
you and your company
What?
Session objectives
Why should the audience care?
What they will learn
Context (set the stage)
Your situation, environment, business issues (market, customer trends, goals impacting your company)
Challenges
Complications/problems discovered
Solution
The Aha! slide, tangible examples, data, deep dive, timelines
Demo (live, video, or screenshots)
Value Outcomes
Before and after metrics
Lessons learned
Next Steps slide
Inspire the attendees for their next project
Top Takeaways
Thank You slide
Q&A
Note: The outline and presentation slides have been provided only as guidelines. Please adapt the content/structure to your own style and storyline.

3. Recommended components
Note: Please read the notes section for guidance on using this slide.
Recommended components
Visuals
Images, logos
Charts, diagrams
Tangible information
Metrics, stats
Illustrative details
Relatable anecdotes
Quotes from recognized leaders
Situational details (e.g. your thoughts when faced with a challenge)
Social media examples
Note: The outline and presentation slides have been provided only as guidelines. Please adapt the content/structure to your own style and storyline.

4. What we learned from Knowledge16
The very best of last year’s presentations told unique stories in a memorable way using these elements:
Storytelling: Capture your audience’s attention. The best stories are personal, and have a clear story arc.
Tangible details: Provide real-world examples and/or demos.
Multiple dimensions: Examine multiple angles of a problem or subject area e.g. context/challenge/solution/training, UX/logging/search/alerts/mobile/dynamic-pages, etc.
Modular structure: Structure the presentation using modular sections and framework pillars, e.g. people/process/data/technology.
Storytelling devices: Employ humor, analogies, a theme of song titles—whatever brings a smile.
Visuals: Aim for a mix of layouts, images, animation, numbered cubes, and screenshots.
Minimalism and Relevance: Keep text simple, minimal, and relevant to the audience. Show, don’t tell.
Rehearsal: Practice makes perfect! High presentation scores correlate with a polished performance.

5. PRESENTER 1 TITLE Company

6. Agenda
Agenda Item 1
Agenda Item 2
Agenda Item 3

7. Note: Please read the notes section for guidance on using this slide.
Speaker Introduction
NAME: Jane/John Doe TITLE: Architect/Manager/Director/VP/CxO FUNCTION: Development/Design/IT/HR/Services COMPANY: My Awesome Firm/ Cool startup
EXPERIENCE: X years in function1, Y years in function2 EXPERTISE: DevOps, Compliance, Devices, Analytics, Security ACHIEVEMENTS: Completed first overhaul of deployment process. Reduced customer service response time by x%. Developed ServiceNow app that does … CURRENT PROJECTS: Driving process efficiencies. Automating all procurements/HR work streams
Note: (Speaker Introduction slide – option 1): Please use one slide per presenter.

8. Note: Please read the notes section for guidance on using this slide.
Speaker Introduction
Name: Jane/John Doe Title: Architect/Manager/Director/VP/CxO Function: Development/Design/IT/HR/Services Company: My Awesome Firm/ Cool startup
Experience: X years in function1, Y years in function2 Expertise: DevOps, Compliance, Devices, Analytics, Security Achievements: Completed first overhaul of deployment process. Reduced customer service response time by x%. Developed ServiceNow app that does … Current Projects: Driving process efficiencies. Automating all procurements/HR work streams
Note: (Speaker Introduction slide – option 2): Please use one slide per presenter.

9. Note: Please read the notes section for guidance on using this slide.
My Company
NAME: My Awesome Firm/ Cool Startup INDUSTRY: Healthcare, IT Services, Manufacturing, Government, FinTech MARKET FOCUS: My company provides insurance products for auto/home or develops GPS systems for defense
COMPANY’S PRIMARY PRODUCTS/SOLUTIONS: Product/Solution 1, Product/Solution 2, Product/Solution 3 COMPANY-WIDE INITIATIVES: Cost efficiency, Speed of development/deployment, Responsiveness to customers/partners/other teams, Quality, Regulatory Compliance
Note: (Company Introduction slide – option 1): Please use one slide per company.

10. Note: Please read the notes section for guidance on using this slide.
My Company
Name: My Awesome Firm/ Cool Startup Industry: Healthcare, IT Services, Manufacturing, Government, FinTech Market Focus: My company provides insurance products for auto/home or develops GPS systems for defense
Company’s Primary Products/solutions:
Product/Solution 1
Product/Solution 2
Product/Solution 3
Company-wide Initiatives
Cost efficiency
Speed of development/deployment/Quality
Responsiveness to customers/partners/other teams
Regulatory Compliance
Note: (Company Introduction slide – option 2): Please use one slide per company.

11. Session Objectives Objectives What you will learn
Note: Please read the notes section for guidance on using this slide.
Session Objectives
Objectives
(summarized In a few words)
What you will learn
Understand the environment and challenges facing [your industry/firm/department]
Learn about [your ServiceNow-based solution]
Gather key lessons related to [area/topic]
Discuss how the lessons may apply to you for your initiatives/projects
Note: Highlight why the audience should care to sit through your presentation. E.g.: If you want to automate your legacy processes, you’ll learn what we did and how we accomplished it. Our experience with compliance/QA challenges can save your company time and headaches. Please limit to one slide.

12. Context – Setting the stage
Note: Please read the notes section for guidance on using this slide.
Context – Setting the stage
Industry trends
Growing customer expectations for…(ease of use, responsiveness, quality)
Demand fluctuations (seasonality, unpredictability)
Regulatory hurdles, compliance needs (standards, audits)
Competitive pressures
Increasing competition with specialized products
Corporate transformations
Legacy processes and infrastructures
Push for cloud
Push for analytics
Departmental/Project/Program drivers and goals
Push for Agile mythologies
Organizational alignments
Note: Provide context with real-life examples of your environment, making it easy for your audience to understand the constraints you operate in. You may want to use several slides. (If the context is already clear to the audience, skip this slide and start with the challenges you are trying to address. Not all categories below may apply to you.)

13. Note: Please read the notes section for guidance on using this slide.
Challenges and Goals
Note:
Challenges: Now that you’ve provided context, describe the challenges you faced (frequent restarts, flood of customer complaints, legal audit failures, privacy breaches, availability issues, reliability failures. etc.) Use images and examples that illustrate the challenges. Use data to quantify the magnitudes of challenges whenever possible (10% drop in customer satisfaction, 5% budget shortfall, requirement to comply with 20 more regulations, etc.)
Goals: What would success look like? Quantify with timeline, % improvement, and other metrics if possible.
You may want to use several slides for this.

14. Note: Please read the notes section for guidance on using this slide.
Solution at a glance
A unified process flow in ServiceNow with centralized oversight and global view
across company departments
Impact achieved: Describe the impact in one sentence.
This is what we did: X Y Z
Note: This is your AHA! Slide. Summarize as succinctly as possible your solution and how it addressed the challenge. After looking at this slide, the audience should get the crux of your solution. Limit this summary to one slide. Details will follow in additional slides.

15. Solution – Strategy or approach or methodology
Note: Please read the notes section for guidance on using this slide.
Solution – Strategy or approach or methodology
Note: Explain how you framed/planned/white-boarded the solution by highlighting various aspects of your problem/ solution. This may be a strategy diagram, an overall process flow, or multiple dimensions of the solution (e.g. development, testing, compliance etc.). You may want to use several slides for this.

16. Note: Please read the notes section for guidance on using this slide.
Solution – Timeline
TIMELINE EXAMPLE
2017 | April May June July Aug Sept Oct
Kickoff
Prototype 1
Web Prototype
Exec Review
Release
System Design
Coding
Code Improvement
Integration
Testing
Note: Insert any high level plan/timelines you may want to provide before diving into the details. Please limit to one slide.

17. Solution – Details – relevant data
Note: Please read the notes section for guidance on using this slide.
Solution – Details – relevant data
Note: Insert relevant data, metrics measurements, etc. You may want to use several slides for this.

18. Note: Please read the notes section for guidance on using this slide.
Solution – Demo
Note: When possible and appropriate, include a demo: live, pre-recorded video, or screenshots.
To insert a video from a file: From the Insert tab, click the Video drop-down arrow,
then select Movie from file… Locate and select the desired video file,
then click Insert.
The movie will play after you click on the icon when in presentation mode.

19. Value Outcomes Before After Metric1 Metric2 Qualitative Benefit1
Note: Please read the notes section for guidance on using this slide.
Value Outcomes
Before
After
Metric1
Metric2
Qualitative Benefit1
Qualitative Benefit2
Note: This slide should provide a clear before and after view. Metrics/numbers are the best, but qualitative benefits are fine, too. The ‘before’ data should clearly tie back to the challenges slide.

20. Lessons Learned Lorem Ipsum
Note: Please read the notes section for guidance on using this slide.
Lessons Learned
Lorem Ipsum
Note: Specific lessons you learned during this project/initiative. Please limit to one slide.

21. Note: Please read the notes section for guidance on using this slide.
Next Steps
Lorem Ipsum
Note: Lay out future initiatives, timelines, and additional solutions you plan to implement, as you see fit. Please limit to one slide.

22. This gives you an opportunity to reiterate your most important points
Note: Please read the notes section for guidance on using this slide.
Top Takeaways 1 2 3
End your deck with a list of the top 3 things you want the audience to remember
This gives you an opportunity to reiterate your most important points
Keep these points short and simple— more than one line is probably too much
Note: Please limit to one slide.

23. Thank You
PRESENTER 1 TITLE Company
PRESENTER 2 TITLE Company

25. Q & A
PRESENTER 1 TITLE Company
PRESENTER 2 TITLE Company

26. Section Header
Note: Please use if you sections within your presentation.

27. 4:3 to16:9 Aspect Ratio Conversion
When shifting from 4:3 to 16:9 all text will transition smoothly, but pictures and icons can get skewed. To move slides from a 4:3 presentation to a 16:9 presentation:
Copy all the 4:3 slides directly into the new 16:9 presentation. The paste options clipboard icon will appear with two choices: Keep Source Formatting and Use Destination Theme. Select Use Destination Theme.
Manually go through each new slide and do the following:
Apply the appropriate layout (with the slide selected: Home > Layout > select the layout)
Make adjustments to text size and content layout if necessary
If a slide has a picture or icon (within the content, or as a background of the slide) it may import and become skewed
Delete the photo or icon if it skewed in the transfer from 4:3 to 16:9
Copy the picture or icon from the original 4:3 slide onto the new 16:9 slide
Adjust layout in relation to other items already on the 16:9 slide
Adjust the animation sequence, if applicable (a pasted-in animated picture or icon will be put at the end of any animation sequence already on the slide)

28. Deleting Old Templates
In order to delete old templates, you must navigate to a folder hidden by Mac OS 10.7 (Lion) and newer
Start by opening Finder and under top menu bar pull down the Go tab
Hold down the “Alt” (or “Option”) button on your keyboard to reveal and choose Library
Once Library is chosen, navigate to: Application Support\ Microsoft\ Office\ User Templates\ My Templates
In the My Templates folder drag old template files (.potx) to the trash

29. Saving the Template to Your Computer and Starting a New File
Saving the New Template
Starting a New File
Choose File, Save As, ServiceNow_K17_Template_2017
Choose the Template file extension (.potx)
PowerPoint will automatically navigate to the correct folder; choose Save
To start a new file, choose File, New From Template
Select My Template, then ServiceNow_K17_Template_2017
File, Save As to rename your presentation

30. Inserting Old Slides into the New Template
Copy and paste old slides into a new presentation
The paste options clipboard icon will appear with two choices:
Keep Source Formatting
Use Destination Theme (Recommended)
Keep Source Formatting
Use Destination Theme
Pros
Maintains the colors and style of slides as they were in the original file
Uses the masters of the new template file, ensuring correct copyright information, current logo as well as overall visual consistency with other slides in the template
Cons
Carries over old masters and clutters up new file
Carries over wrong logo and copyright information from source masters
Potential color shift if the color palettes of the two files vary
Some objects need manual updating of colors

31. Applying or Changing Slide Layouts
Be sure to apply the appropriate layout to take full advantage of the template masters provided
With a slide selected, click the Layout button from the Home Tab
Select the layout that is most appropriate for the content existing on the slide
Ex., if your slide has a title and no bullet points, but does use a custom graphic, choose the Title Only layout
Note: Do not use any layout after the red ‘Do not use’ layout in the masters. Anything beyond this slide is a “rogue layout.”
Choose the Reset button to update layout style details like text size, spacing and color

32. Icon Library

33. New Icons 1 - Black Enterprise Service Management
Legal Service Management
Field Service Management
Facilities Service Management
HR Service Management
Marketing Service Management
IT Operations Management
Service Automation Platform
Edge Encryption
Application Development
Finance
Financial Management
IT Business Management
Alt name: Procure, Travel and Expenses, Calculator
IT Service Management
Project Portfolio Management
Asset Management
Cloud Alt name: Cloud Platform Generic, Cloud Management
Integrate / Orchestration
Automate
Security Operations
Visibility
Simplify/Approvals
Accelerate / Speed / Empower
Control
Reduce Time
Align / Provide
Deploy/Upgrade
Share/Deliver
Enable / Life Sciences
Efficiency / Consolidate / Test

34. New Icons 2 - Black Reduce Redundancy, Track your Progress
Improve/IT costs
Elevate
Strategic
Customize
Problem/Benefit
Security / Govern
Security 2
Manage
Business Management
Consolidate
Request/Shop
Extend Visibility
Standardize
User Experience/Phone
Location
Balance / Value
Project
Service Map
SLA
Knowledge
SDLC
Incident
Password Reset
Discovery
Release
Demand Management
Asset
Optimize / Manage
Chat

35. New Icons 3 - Black Incident Profile Events/ Change
Server / Manage instances
Switch
Router
Database/CMBD
Home
Monitor
Laptop
Alert/Notify
Learn
Application Logic
Application Development / Develop/Build
Service Catalog
Service Portfolio/ Vendor
News
Handshake
Customer Service
Video
Case Study
Datasheet
Ebook/Solution Brief/ Analyst Report
Whitepaper
Documentation
Infographic
Webinar/Computer
Award
Compliance

36. New Icons 4 - Black More App Creator Featured Explore
Featured / Global
Single tower building
Two tower building
Vertical two tower building
Two tower building with windows
Two tower building empty
Chimney building
Columned building
Three tower building
Central tower building
Find a partner
IT User
Thumbs up
1 Person - Man
1 Person - Woman
2 People
3 People

37. New Icons 1 - Grey Enterprise Service Management
Legal Service Management
Field Service Management
Facilities Service Management
HR Service Management
Marketing Service Management
IT Operations Management
Service Automation Platform
Edge Encryption
Application Development
Finance
Financial Management
IT Business Management
Alt name: Procure, Travel and Expenses, Calculator
IT Service Management
Project Portfolio Management
Asset Management
Cloud Alt name: Cloud Platform Generic, Cloud Management
Integrate / Orchestration
Automate
Security Operations
Visibility
Simplify/Approvals
Accelerate / Speed / Empower
Control
Reduce Time
Align / Provide
Deploy/Upgrade
Share/Deliver
Enable / Life Sciences
Efficiency / Consolidate / Test

38. New Icons 2 - Grey Reduce Redundancy, Track your Progress
Improve/IT costs
Elevate
Strategic
Customize
Problem/Benefit
Security / Govern
Security 2
Manage
Business Management
Consolidate
Request/Shop
Extend Visibility
Standardize
User Experience/Phone
Location
Balance / Value
Project
Service Map
SLA
Knowledge
SDLC
Incident
Password Reset
Discovery
Release
Demand Management
Asset
Optimize / Manage
Chat

39. New Icons 3 - Grey Incident Profile Events/ Change
Server / Manage instances
Switch
Router
Database/CMBD
Home
Monitor
Laptop
Alert/Notify
Learn
Application Logic
Application Development / Develop/Build
Service Catalog
Service Portfolio/ Vendor
News
Handshake
Customer Service
Video
Case Study
Datasheet
Ebook/Solution Brief/ Analyst Report
Whitepaper
Documentation
Infographic
Webinar/Computer
Award
Compliance

40. New Icons 4 - Grey More App Creator Featured Explore Featured / Global
Single tower building
Two tower building
Vertical two tower building
Two tower building with windows
Two tower building empty
Chimney building
Columned building
Three tower building
Central tower building
Find a partner
IT User
Thumbs up
1 Person - Man
1 Person - Woman
2 People
3 People

41. New Icons 1 - Red Enterprise Service Management
Legal Service Management
Field Service Management
Facilities Service Management
HR Service Management
Marketing Service Management
IT Operations Management
Service Automation Platform
Edge Encryption
Application Development
Finance
Financial Management
IT Business Management
Alt name: Procure, Travel and Expenses, Calculator
IT Service Management
Project Portfolio Management
Asset Management
Cloud Alt name: Cloud Platform Generic, Cloud Management
Integrate / Orchestration
Automate
Security Operations
Visibility
Simplify/Approvals
Accelerate / Speed / Empower
Control
Reduce Time
Align / Provide
Deploy/Upgrade
Share/Deliver
Enable / Life Sciences
Efficiency / Consolidate / Test

42. New Icons 2 - Red Reduce Redundancy, Track your Progress
Improve/IT costs
Elevate
Strategic
Customize
Problem/Benefit
Security / Govern
Security 2
Manage
Business Management
Consolidate
Request/Shop
Extend Visibility
Standardize
User Experience/Phone
Location
Balance / Value
Project
Service Map
SLA
Knowledge
SDLC
Incident
Password Reset
Discovery
Release
Demand Management
Asset
Optimize / Manage
Chat

43. New Icons 3 - Red Incident Profile Events/ Change
Server / Manage instances
Switch
Router
Database/CMBD
Home
Monitor
Laptop
Alert/Notify
Learn
Application Logic
Application Development / Develop/Build
Service Catalog
Service Portfolio/ Vendor
News
Handshake
Customer Service
Video
Case Study
Datasheet
Ebook/Solution Brief/ Analyst Report
Whitepaper
Documentation
Infographic
Webinar/Computer
Award
Compliance

44. New Icons 4 - Red More App Creator Featured Explore Featured / Global
Single tower building
Two tower building
Vertical two tower building
Two tower building with windows
Two tower building empty
Chimney building
Columned building
Three tower building
Central tower building
Find a partner
IT User
Thumbs up
1 Person - Man
1 Person - Woman
2 People
3 People

45. New Icons 1 - White Enterprise Service Management
Legal Service Management
Field Service Management
Facilities Service Management
HR Service Management
Marketing Service Management
IT Operations Management
Service Automation Platform
Edge Encryption
Application Development
Finance
Financial Management
IT Business Management
Alt name: Procure, Travel and Expenses, Calculator
IT Service Management
Project Portfolio Management
Asset Management
Cloud Alt name: Cloud Platform Generic, Cloud Management
Integrate / Orchestration
Automate
Security Operations
Visibility
Simplify/Approvals
Accelerate / Speed / Empower
Control
Reduce Time
Align / Provide
Deploy/Upgrade
Share/Deliver
Enable / Life Sciences
Efficiency / Consolidate / Test

46. New Icons 2 - White Reduce Redundancy, Track your Progress
Improve/IT costs
Elevate
Strategic
Customize
Problem/Benefit
Security / Govern
Security 2
Manage
Business Management
Consolidate
Request/Shop
Extend Visibility
Standardize
User Experience/Phone
Location
Balance / Value
Project
Service Map
SLA
Knowledge
SDLC
Incident
Password Reset
Discovery
Release
Demand Management
Asset
Optimize / Manage
Chat

47. New Icons 3 - White Incident Profile Events/ Change
Server / Manage instances
Switch
Router
Database/CMBD
Home
Monitor
Laptop
Alert/Notify
Learn
Application Logic
Application Development / Develop/Build
Service Catalog
Service Portfolio/ Vendor
News
Handshake
Customer Service
Video
Case Study
Datasheet
Ebook/Solution Brief/ Analyst Report
Whitepaper
Documentation
Infographic
Webinar/Computer
Award
Compliance

48. New Icons 4 - White More App Creator Featured Explore
Featured / Global
Single tower building
Two tower building
Vertical two tower building
Two tower building with windows
Two tower building empty
Chimney building
Columned building
Three tower building
Central tower building
Find a partner
IT User
Thumbs up
1 Person - Man
1 Person - Woman
2 People
3 People