1. Keeping Credit Union Relevance in a Competitive Banking Environment

2. Who am I?

3. How Does a Credit Union Stay Relevant?
Chase: 151 ATMs
Wells Fargo: 60 ATMs
Bank of America: 46 ATMs
DCFCU: 35 ATMs

4. All-Inclusive Experience
Member
Educate
Niche Products
Ancillary Services

5. All-Inclusive Experience
Educate!
Free financial education seminars for the community
Money management and financial education services for the membership
GreenPath Financial Wellness
Reaching out to the community…

6. All-Inclusive Experience
Serve the Unbanked
Niche products
Another Chance Checking Account
Secured Credit Cards
Fast Track Loan

7. All-Inclusive Experience
Ancillary products
Dade County Insurance Services
Dade Auto Desk
Financial consulting
Life/Disability Insurance

8. Gen-You Committee What do we do?
Attracting Generation You members by developing and promoting products and services fitting their needs.
Visiting High Schools, Colleges, and Universities in order to promote Credit Union products and services.
Educating Generation You through Financial Literacy Seminars.

9. Gen-You Committee School branch
Students specializing in finance or business
By students, for students…..and faculty!
Open during lunch hours
Extensive training
Interns to Employees

10. Modernization How do we modernize? Online Banking E-Signatures
Mobile Apps
E-Statements
E-Signatures
Remote Deposits

11. Millennials and Modernization
“According to the focus group results, millennials want a more user friendly, less data-centric experience.”
- Texas-based financial services firm SWBC, San Antonio, Texas

12. Millennials and Modernization
Use of Social Media
Facebook
Instagram
Twitter
Snapchat
Benefits
Low-Cost alternative to advertising
Immediate communication with members

13. Slight increase from 2015 in LIKES
Twitter FEED??? YouTube?
Complaints?

14. But don’t need to like us to Hear from us…
The benefits of these events

15. Millennials and Modernization
Challenges
Striking a balance – content and entertainment
Communicating in public