1. Creative Director, BBC Learning
Helen Foulkes
Creative Director, BBC Learning
11 November 2016

2. #LovetoRead
#LovetoRead is a special BBC campaign for 2016, bringing together a range of leading literary partners
to encourage reading for pleasure and create a national conversation about books
There were three editorial spikes:
The Shakespeare Festival
Awesome Authors   

3. BBC Learning produced content for libraries’ Rhyme Time Sessions
 Shakespeare
BBC Learning produced content
for libraries’ Rhyme Time Sessions
based on the CBeebies production of
A Midsummer Night’s Dream

4. Awesome Authors in partnership with libraries and CBBC
The main event was in Birmingham including content in Birmingham Library
Libraries across the UK were invited to apply for the satellite events
We ran events in Barry Library, Craigmillar Library, Poole Library and Finaghy Library
CBBC brands such as Match of the Day Kick About, Wolfblood and the 4 O’clock Club offered hands on learning activities and the Reading Agency’s book sorter was available to help children choose their next book to read

5. 90% of children who attended events were inspired to read more, rising to 100% in Finaghy
90% of those who attended wanted to learn more about the activities they took part in
Almost half of the audience at the satellite events were motivated to join the library

6. #LovetoRead Social Media Campaign
BBC Learning have produced a celebrity led campaign designed to complement and support the Love to Read Season across the BBC
We provided all our partners with a detailed tool kit and bank of assets
Thank you to all the libraries that have shared content and have made their own!

8. Future library activity
Many of the BBC local radio stations are in the process of launching book clubs in local libraries
Relationships are being fostered between the library sector in the Nations and their BBC counterparts

9. Any questions?