1. Connotation and Language Registers

2. DENOTATION Denotation is the literal meaning of the word
“You are a dog” means that you are literally a canine.

3. CONNOTATION Connotation is the implied or suggested meaning of a word
A feeling or idea that is suggested by a particular word although it is not necessarily a part of the word's meaning
“You are a dog” suggests that you are ugly or morally detestable

4. CONNOTATION cont.
Connotations are often described as 'positive' or 'negative'.
Words can have the same basic meaning, but different connotations.
An awareness of connotation will increase your powers of expression and understanding, and is essential to making progress towards mastery of the language.

5. CONNOTATION cont. Example.
Some people read a lot of books. This could be considered a good thing or a bad thing. It would be a good thing in that the person would increase their knowledge of both literature and the world in general through reading. But it could also be seen in a negative way. Someone who is always reading books may spend less time in the 'real world'. They might also have less time to communicate with other people, so their social skills might be lacking.
Thus we have two words, 'bookish' (negative connotation) and 'well-read' (positive connotation).

6. LANGUAGE REGISTERS
There are five language registers or styles. Each level has an appropriate use that is determined by differing situations— Think Context!
It would certainly be inappropriate to use language and vocabulary reserve for a boyfriend or girlfriend when speaking in the classroom.
Thus the appropriate language register depends upon the audience (who), the topic (what), purpose (why) and location (where).

7.   1. STATIC REGISTER
This style of communications RARELY or NEVER changes.
It is “frozen” in time and content.
e.g. the Pledge of Allegiance, the Lord’s Prayer, the Preamble to the US Constitution, the Alma Mater, a bibliographic reference, laws.

8. 2. FORMAL REGISTER
This language is used in formal settings and is one-way in nature.
This use of language usually follows a commonly accepted format.
It is usually impersonal and formal.
A common format for this register are speeches. e.g. sermons, rhetorical statements and questions, speeches, pronouncements made by judges, announcements.

9. 3. CONSULTATIVE REGISTER
A standard form of communications.
Users engage in a mutually accepted structure of communications.
It is formal and societal expectations accompany the users of this speech.
It is professional discourse. e.g. when strangers meet, communications between a superior and a subordinate, doctor & patient, lawyer & client, lawyer & judge, teacher & student, counselor & client.

10.   4. CASUAL REGISTER
This is informal language used by peers and friends.
Slang, vulgarities and colloquialisms are normal.
This is “group” language. One must be member to engage in this register. e.g. buddies, teammates, chats and s, and blogs, and letters to friends.

11. 5. INTIMATE REGISTER These communications are private.
It is reserved for close family members or intimate people. e.g. husband & wife, boyfriend & girlfriend, siblings, parent & children.

12. Rhetorical Situation + Appeals
CONNECTIONS
Write one paragraph about how these concepts are related and work together.
Tone and Mood
Rhetorical Situation + Appeals
Connotation
Language Registers