1. Next Generation Playout & Content Delivery Platform
Tony Berthaud
Vice President, Sales, APAC
May 9th, 2017

2. Worldwide Leader in Video Delivery Infrastructure
2015 Revenue
$455M
Employees
1,532
10 Major Sites Worldwide
San Jose CA
Leading Content & Service Providers
1,700
R&D Spend
$97M
In Asia Pacific
15 locations across the region
One major R&D center in Hong-Kong
Strong technical support team

3. State of the Video Market
Content Explosion
Changing Consumer Behaviors
Global Screen Time Increasing
Monetization Increasing but Shifting
Legacy Distribution Models Being Challenged

4. Video Technology Transitions
New Compression
Technologies
Migration to IP
Software, Virtualization and Cloud
Migration to HD & UHD
Switching now to the detail on technology trends.
We see three major maturing technology trends in 2015 and beyond. <>
First, virtualization and cloud. Long used in the IT industry to achieve efficiency and flexibility. We see Tier 1 content and service providers adopting this approach globally. However, switching from an appliance based solution to a virtualized, or cloud based approach, requires many operation and architectural changes by our customers. Therefore, we believe this transition will vary region by region and customer by customer. Harmonic is excited to be leading the virtualization and cloud effort in our industry with our VOS platform.
Second, HEVC or High Efficiency Video Coding. This is a new video compression algorithm that will compress video signals up to 50% over MPEG4. It is officially a standard and has been adopted worldwide. This is the enabling technology that will distribute UHD signals to consumers. However, it will also compress SD and HD signals more efficiently as upgrades to these networks occur to free up bandwidth. We expect rollout of this technology to occur first with UHD and with mobile only use cases. Slowly over time, it will evolve to IPTV, satellite and cable service providers. Primary distribution networks that deliver content to service providers will switch to HEVC over the coming years.
Finally, on to 4K

5. The complete UHD ecosystem is ready!
UHD Capture
UHD Contribution Link (4:2:2)
Live, File & Graphics
Encode & Package
(4:2:0)
UHD Distribution
UHD Camera
Electra VS
UHD
HDR STB
UHD Passthrough
ViBE CP9000
Encoder
HC11000D
Decoder
Spectrum X Playout
Electra VS
OTT
UHD to HD
UHD Server
MediaGrid Storage
ProMedia X Origin
Tablet
And it is HDR compliant too!
1080p Distribution

6. NextGen Content Delivery Platform Relies on IP and IT
Data centers
Unified infrastructure
Efficient networking
Elastic capabilities
Software
Faster rate of innovation
Flexible business models
Dynamic workflows
IP Standards
AIMS / SMPTE2022-6

7. Why Media Over IP & Open Protocols?
Move away from proprietary devices in production systems
Leverage COTS computing, cloud & virtualization
Scale-up and adapt in rapidly changing environments
IP represents a single medium for all media
Ensure complete interoperability
Seamless workflow integration
Real-world testing
Avoid standards fragmentation of the past – opens more competitive business models

8. Example of SMPTE ST 2022-6 Interoperability Workflow
SDI IP
emSFP
IP Production Server
V_link4
Viz Engine
Media Processor
IP MCR CiaB
PRISM
Production Server
House Feed
Contribution
Production 1 2 4
Multiviewer Feeds
Multiviewer Outputs
Production SDI Out
Production IP Out
MCR SDI Out
MCR IP Out
Ethernet Fabric

9. NextGen Content Delivery Platform is Hybrid
Appliances
Software
Cloud
Complementary Solutions

10. NextGen Content Delivery Platform Transition
Hardware Appliance
Software Appliance
Software Cloud
SaaS
Proprietary Hardware Appliance demand is declining
Software Appliances (software on off-the-shelf servers) are growing
Tier 1 operators are starting transition to Cloud and SaaS models

11. Playout: from Appliances to Cloud
Software Appliance
(Harmonic turnkey server)
Bare Metal / VM
(Dedicated server, on premise)
Private Cloud
(Can be shared resources)
Public Cloud
(Can be shared resources)
Traditional Playout
Harmonic provides integrated server + SW
Spectrum X
Spectrum XE
Virtualized Appliance
Customer provides server + hypervisor
Harmonic provides SW or VM
Spectrum XE/VM
Spectrum XVM
Cloud Native
Customer provides hardware + cloud infrastructure
Harmonic applications
VOS Cloud
Cloud Native
Cloud infrastructure from a cloud service provider (AWS, Azure etc)
Harmonic applications
VOS Cloud
VOS 360

12. Harmonic Playout leadership in China market
Harmonic Playout – Spectrum X is used in All Province level TV Stations
Harmonic Playout – MD7000 has a strong market share in City level TV Stations
Our mission is to support you in making the transition to new technologies, new formats and new infrastructures smooth and swift

13. Thank You