1. Off-Highway Engineering Editorial Discussion
Market and 2017 Plans

2. New Title, Shift in Focus
Coverage to include:
On-Highway Commercial Vehicles
Class 2b – Class 8 trucks
Vocational
Buses
Vans
Military Vehicles

4. Truck & Bus coverage not unprecedented…
Truck Engineering – SAE’s third magazine
1 or 2 issues per year from 1989 – 1997
Overlapped Off-Highway Engineering (1993 – present) for 4 years
Truck & Bus eNewsletter
4-6x per year from 2008 – 2010
Distribution ranged from 12k to 36k
Morphed to Heavy Duty eNewsletter for 2011

5. Truck & Bus coverage not unprecedented…
Truck & Bus Engineering special section
10-12 pages within OHE
Twice per year from

6. Why the Change? The “lost” segment Increase circulation
Editorially we’ve underserved this important On-Highway Commercial Vehicle segment; and it’s never had a stable home
Roughly 10% of SAE’s membership is Commercial Vehicle
No conduit to reach this significant group of members and decision makers
Increase circulation
Off-Highway Engineering: Heavy Truck/Bus Manufacturers = 2,537 qualified circulation (12.7% of total)
Automotive Engineering: Heavy Vehicles: Trucks/Buses = 5,825 qualified circ (8.3% of total)
CV engineering universe much bigger
Expand advertising base, more attractive to “crossover” suppliers

7. Meet the Players

8. Crossover Suppliers
Allison Transmission BorgWarner Bosch Continental Cummins Dana Danfoss Delphi Denso Eaton Eberspächer Federal-Mogul Firestone Industrial Grammer Grede Hella Mahle Parker, Racor Division Shell Lubricants SPAL USA Tenneco Thermal Dynamics Timken ZF

9. Expanding the Pool
Major On-Highway CV Suppliers:
Alcoa Wheels, Bendix, Haldex, Hendrickson, Johnson Controls, Meritor, MGM Brakes, SAF-Holland, WABCO, Webb Brake Adjusters
Ad Index for Truck Engineering, November 1997 issue

10. When to announce/launch
Golden opportunity at ComVEC
October issue will be there
As will executives and engineers of all levels from both On- and Off-Highway industries
Table top? Reception?

11. Other Editorial Plans for 2017
Special Reports
Deep-dives into hot topics
Smarter machines
EPA/NHTSA Phase 2 GHG regulation
How stricter regs will be meet (leveraging SuperTruck), and at what cost
2021 to 2027-model trucks and tractors
Autonomous tech/Platooning
Active safety
ESC mandates for heavy trucks and large buses in 2017 just the beginning
Executive Viewpoints series – June issue
Q&A format; video component
Expand Supplier Directory
Event Coverage
ConExpo-Con/Agg (March 7-11 in Las Vegas)
North American Commercial Vehicle (NACV) Show (Sept in Atlanta)
SAE ComVEC (Oct 3-5 in Rosemont, IL)