1. Affordable Whole Life Insurance Protection
Essential Life
Affordable Whole Life Insurance Protection
Form 2997-C2; Rev

2. Essential Life What is Essential Life? Product Specifics
Product Positioning
Marketing Materials
Illustrations and Forms
Insurance with a DifferenceSM

3. What is Essential Life?
Royal Neighbors Essential Life is an affordable, non- dividend paying, permanent whole life level product
It provides guaranteed death benefits and guaranteed cash and loan values
Cash values generally equal premiums paid by the 18th year
Juvenile product is also available

4. Customer Needs: Whole Life
Option for clients seeking a permanent insurance solution, and not periodic coverage
Can protect a wide variety of a family’s financial needs, such as such as estate transfer, income replacement, college expenses, etc.
May be suitable for clients where:
There is a need for life insurance
There is an additional established emergency fund

5. Customer Needs
Education: Life insurance proceeds can ensure that the educational costs of the insured’s children are covered in the event of death of the insured Taxes: Federal estate and state inheritance taxes can be pre-funded using life insurance to preserve the value of an estate. Death benefit can be used to transfer assets that would have otherwise been taxed Donations/Gifts: An individual can use a life certificate to fund a donation to a charity or a gift to a family member

6. Customer Needs
Debt: Personal bills, credit card debt, student loans, and personal notes can be covered by life insurance in the event of the insured’s death
Mortgage Protection: Proceeds of a life insurance policy can pay off the balance of a mortgage or be converted to a settlement option that can provide an income stream to pay monthly mortgage payments

7. Customer Needs
Income Replacement: Life insurance proceeds can provide a supplemental income stream to ensure that the surviving family members are able to maintain the same standard of living; death benefit proceeds can be converted to a settlement option providing monthly income
Funeral: Life insurance proceeds can ensure that there is enough money for proper funeral and burial expenses, in addition to the other customer needs mentioned

8. Other Benefits for your Clients
Immediate, guaranteed death benefit
Access to guaranteed cash value in case of emergency
Tax advantages at estate transfer
Ability to avoid probate costs and delays at estate transfer

9. Essential Life Product Positioning
Essential Life offers a low-premium, high death benefit permanent insurance solution
SecureLife Universal Life
Accumulation Focus
Premium
Death Benefit Focus
Essential Life Whole Life
Royal Advantage Term
More Guarantees
Less Guarantees

10. Essential Life vs. Dividend-Paying Whole Life
Essential Life premiums are not as costly as dividend- paying whole life options
Dividend-Paying Whole Life plans accumulate cash value at a greater rate than Essential Life (if dividends applied to cash value)
Similar to dividend paying whole life policies, Essential Life can still build cash value over the long term
Clients can use the excess cash to build retirement savings or apply to other financial priorities

11. Essential Product Specifications
Issue Ages (age last birthday): – 20-Pay Life – Life Paid-up at – Level Pay Underwriting Classes: Male/Female Non-tobacco/Tobacco ($25,000-$99,999) Super Preferred Non-Tobacco, Preferred Non-Tobacco, Std. Non-Tobacco, Pref. Tobacco, and Std. Tobacco ($100,000+) Minimum Face Amount: $25,000 Optional Riders: Accelerated Living Benefits Disability Waiver of Premium Accidental Death Guaranteed Insurability

12. Youth Essential Product Specifications
Issue Ages (age last birthday): 0-17 – 20-Pay Life 0-17 – Level Pay Underwriting Classes: Male/Female Standard Non-Tobacco Standard Tobacco (ages 16-17) No substandard rating classes are available Minimum Face Amount: $10,000 Optional Riders: Accelerated Living Benefits (ages 0-17) Disability Waiver of Premium (ages 16-17) Accidental Death (ages 16-17) Guaranteed Insurability (ages 16-17)

13. Underwriting Highlights
Standard risk – up to Table 12
Underwriting information including age and amount requirements are on page 7 of the Agent Guide
Unsure if medical history qualifies for Essential Life? Please consult our Field Underwriting Guide (Form B) or call Underwriting at for risk assessment prior to application submission

14. Underwriting Highlights
Clients with any of the following conditions will be a decline:
AIDS
Chronic Hepatitis or Cirrhosis of Liver
Kidney or Renal Failure, including dialysis
Alzheimer’s/Dementia
Congestive Heart Failure
Severe Psychotic Disorder
Angina – unstable
Demyelinating disease, such as Lou Gehrig’s
Non-US resident
Cancer within last yr. (Except skin cancer)
Muscular Dystrophy
Non-US citizen or no green card
The following condition are also declines for the Essential Life however, they may be better suited for SIWL business:
Any combination of cardiovascular diseases (CAD/PVD/PAD)
Any cardiovascular impairments with diabetes
Use of Oxygen, severe COPD or severe Asthma
Diabetes with Kidney Disease

15. Payment Options Life Paid-up at 65:
Excellent option for clients seeking permanent coverage that is paid-up at or near retirement
20-Pay Life:
Clients seeking a limited payment period (20 years)
Level Pay:
Lowest premium option

16. Accelerated Living Benefit Rider
Qualifying Events (certified by physician):
Terminal condition - Insured’s death is reasonably expected within 12 months or
Expected permanent confinement to qualified nursing home - continuously confined to nursing home for at least 90 days and confinement is expected to be permanent
Up to 75% of the face amount can be accelerated (minimum $5,000, maximum $250,000 from all certificates accelerated)
No additional charge for rider. Cannot be added after issue.
Accelerated payment creates interest-bearing lien on certificate
Interest on certificate lien will not be waived, premiums on certificate must continue to be paid
Rider terminates at death of insured or termination/expiration of the certificate to which it is attached

17. Essential Life Sales Idea
Meet Kelly: a 33 year old mother of twin boys
Kelly would like permanent protection to provide a legacy after she is gone, as well as have the boys taken care of, if she should pass before they are adults.
After meeting with her, you have determined a need for $350,000 of life insurance. Kelly would like to insure both of her boys, and has a budget of $100 a month.
You have determined based on your field underwriting that she will be a preferred non-tobacco risk.

18. Essential Life Solution
Through a combination of a 20-year Royal Advantage Term of $250,000 for $14.58/month and a $100,000 Essential Life Level Pay for $63.68/month you can meet her needs2
In addition, each child is insured for $10,000 using the Pay Youth Essential for $10.46/month each2
Total cost to provide valuable protection to all three, and stay within budget - $99.18/month

19. Marketing Materials Essential Life Agent Guide Form 2997-B
Full product and underwriting information for the agent
Essential Life Product Profile
Form 2997-A1
At-a-glance product information
Sales Booster: Does Mom have life insurance – or does she have enough?
Form 225-8
Sales ideas for agents
WL Consumer Brochure
Form
Product description for clients

20. Tools to grow your Whole Life Business
Agent and client materials to help you position our Whole Life products.
Use our expertise in understanding and taking advantage of the women’s market for insurance products.
More sales tools are available on our agent website under Training and Education > Winning Sales Tactics

21. Agent Website https://agent.royalneighbors.org/WholeLife.aspx
Links to PDFs of marketing materials
Instructions for ordering supplies
Instructions to access illustrations on Life Portraits
Screen shot

22. Use Product Illustrations for cash values

23. Add New Client

24. Quick Quote: Fast Quotes Without Cash Values

25. Illustrations and Forms
Application for Permanent Life Insurance
Form 1730
Form 1730 (state specific)
Replacement Notice
Form 1856-NAIC
Form 1856 (state specific)
Accelerated Living Benefit Rider
Form 1767
Application includes MEC acceptance

26. The Royal Neighbors Difference
Offer Insurance with a DifferenceSM to your clients. As a member of Royal Neighbors, your client will have access to:
Valuable member benefits1 currently including prescription discounts, preventative health screenings, dental and vision care discounts, to name a few
Scholarships for insured members
Opportunities to make a difference in their communities through our network of local chapters and national programs such as the Nation of NeighborsSM program

27. Questions? Sales Support (800) 770-4561, Option 5
IMPORTANT INFORMATION:
Essential Life and Youth Essential Whole Life. Form Series Not available in all states. Royal Advantage Term Form Series
1Member benefits are provided at the discretion of Royal Neighbor of America. They are not part of any insurance contract and are not guaranteed.
2Royal Advantage Term (200711) and Essential Life Whole Life (200811) quotes as of 3/1/2012. Not an offer or contract.