1. STRATEGIC MANAGEMENT IN HEALTH CARE 6 MARCH 2007
STRATEGIC PLANNING
STRATEGIC MANAGEMENT IN HEALTH CARE
6 MARCH 2007

2. PLANNING STRATEGIC PLANNING OPERATIONAL PLANNING BROAD - LONG RANGE
HIGH LEVEL
OPERATIONAL PLANNING
NARROW - SHORT TERM
MIDDLE MANAGEMENT

3. STRATEGY
LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING A SUBSTANTIAL COMMITMENT OF RESOURCES

4. GOALS YOUR MISSION AND VISION
PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING GOALS

5. OUTCOMES OF PLANNING OBJECTIVES STRATEGIES
OPERATIONAL PROGRAMS - TACTICS

6. APPROACHES TO PLANNING
INDIVIDUAL - COMMITTEE
SYSTEMATIC - AD HOC
QUANTITATIVE - QUALITATIVE
DEVELOPMENTAL - INCREMENTAL
PROACTIVE - REACTIVE
?GOOD - BAD?

7. STRATEGIC ISSUES MANAGEMENT
SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL ENVIRONMENT
POLITICAL STRATEGY

8. ISSUE LIFE CYCLE ANTICIPATION EMERGENCE ENACTMENT IMPLEMENTATION
(ASSESSMENT?)

9. TYPES OF STRATEGIC PLANNING
S-W-O-T ANALYSIS
COMPETITIVE STRATEGIES
PORTFOLIO ANALYSIS
LIFE CYCLE

10. S W O T ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

11. COMPETITIVE STRATEGIES
LOW-COST LEADER
DIFFERENTIATION
FOCUSED (NICHE)

12. PORTFOLIO ANALYSIS
COWS - YIELD
HOGS - CONSUME
STARS - DEVELOPING

13. LIFE CYCLE EMERGENCE GROWTH MATURITY - REGENERATION
DECLINE - REGENERATION
DEATH - HARVEST OR ABANDON

14. MARKETING “MARKETING IS AN INTEGRAL PART OF STRATEGIC PLANNING”
DO YOU AGREE?

15. CENTRAL CONCEPT OF MARKETING
VOLUNTARY EXCHANGE OF SOMETHING OF VALUE
WANTS, NEEDS, EXPECTATIONS, DEMANDS

16. ELEMENTS OF MARKETING PRODUCT SERVICE PRICE CONSIDERATION PLACE ACCESS
PROMOTION PROMOTION

17. TARGET MARKET PHYSICIANS PATIENTS INSURERS EMPLOYERS GOVERNMENT
CHARITY GROUPS

18. MARKETING AUDIT NEEDS OF TARGET MARKET SATISFACTION OF CURRENT CLIENTS
ANTICIPATED COMPETITION

19. RIVALRY VS COMPETITION
FOR ITS OWN SAKE
CAN BE VERY DESTRUCTIVE
COMPETITION
CAN BE BENEFICIAL TO ALL PARTIES

20. POLICY AND PROCEDURE POLICY PROCEDURE
OFFICIALLY EXPRESSED GUIDELINES AND SYSTEMS GOVERNING BEHAVIOR AND/OR DECISION MAKING
PROCEDURE
GUIDES ACTIONS IN CARRYING OUT POLICY

21. GOOD POLICY WELL THOUGHT OUT FLEXIBLE ETHICAL & LEGAL
CLEAR, COMMUNICATED, UNDERSTOOD, ACCEPTED
CONSISTENT WITH OTHER POLICIES